As a subset of blockchain, NFTs are still nascent in their growth trajectory. However, the NFT crypto community is adapting quickly to reach new collectors. Creators are coming together to learn from each other, and engage and share ideas with the community.
Through this engagement, creators can build their own credibility and increase their fan base. This gives you a stronger foundation as they release more and more NFTs to the crypto community.
What is the Meaning of a Crypto Community?
A crypto community refers to a community of leaders, developers, investors, enthusiasts, fans, and users of blockchain technology. This community is spread across a variety of social platforms including Twitter, Telegram, Reddit, Discord, and Bitcointalk forum. Each one of these platforms is unique and you need to focus on the most relevant platform for your project.
For instance, Bitcointalk is the perfect platform to release news via ANN posts (Announcements) to build the buzz around your NFTs. Reddit provides a platform to interact with fans by asking questions and responding to community feedback. Twitter is very fast-paced and is ideal for sharing interesting stories and developments about the project. Telegram is mainly for crypto communities who just want a relaxed space to hang out and discuss their NFTs in detail. Hire a Crypto Marketing expert, like TokenMinds, to help you find out which platform to use.
Why focus on NFT Crypto Community
The NFT crypto community refers to a group of people that are actively collecting, trading, selling, and engaging in conversations about Non-Fungible Tokens or NFTs. A creative who shares links to their art or project shill their NFTs. Those who buy NFTs and resell them for a profit are called flippers.
Building an NFT crypto community from the very beginning is crucial. Not only does a strong community set the foundations for a successful NFTs sale, but it can also generate buzz that attracts buy-in—and bring additional traffic to your profile.
Indeed, NFTs are evolving to the point where you either now need to offer a service or a community. For instance, some projects are offering tokens where holders get exposure to a range of NFTs. Investors need to know that there’s a credible team behind the project and a community around it. They also want to follow the journey of the project closely and be assured that the team behind the NFT is in it for the long term.
SuperRare, for instance, is a curated NFT crypto community with onboarding policies and quality guidelines for artists and collectors. This helps to attract like-minded people to their platform, creating a sort of informal social layer that facilitates buying and selling more than anything else.
If your community is large and strong enough, your project will quickly gather interest from both investors, fans, and the press. It is therefore critical to build your audience from early on. The community approach provides you with the opportunity to build a strong network of relations amongst the blockchain ecosystem.
Where to start exploring?
The best way to discover NFT crypto communities is to follow hashtags like #NFTCommunity, #NFT, #NFTart, and #NFTcollector. Closely monitor and participate in social media conversations about NFTs and digital goods.
When the NFT community wants to reach out in the comments on your blog or social posts, go the extra mile and provide a personal response. This gesture generates goodwill with your community. It also allows you to engage them with your brand’s authentic personality.
How to Build NFT Crypto Communities
1. Define your audience
Different audiences will require varying approaches in your community-building efforts. For example, the NFT communities are non-fungible. A strong NFT crypto community is unique and can’t be traded for another. As we have seen with NFT marketplaces like SuperRare and others, building and curating a strong community around your project is the same as building value.
2. Set a vision
A sense of mutual effort aimed at a larger mission needs to exist for your NFT crypto community to develop and grow. How large it is will depend on your project’s scope but there can be no community without people believing in the idea.
3. Choose your channels
When it comes to building a strong community for NFTs, social media is the ideal place to start. Our advice is to choose a channel that best resonates with your community.
- Telegram is particularly popular with crypto audiences because it gives your NFT crypto community the ability to communicate in real-time using a scrollable text chat freely.
- Twitter is particularly well-suited for brief messages, announcements, and quick interactions between your NFT crypto community members.
- Reddit can be used to communicate with the crypto audience but gives more room for free-flowing discussions, community-driven support, and having your subreddit shared.
- Discord has dramatically evolved in the past years from a gaming-oriented platform to a more encompassing place, including the NFT crypto community. Discord is worth considering when you’re just starting out in the NFT space.
4. Get people excited
Thanks to the buzz you’re able to generate, your NFT crypto community will grow organically through posts sharing, word of mouth, etc. However, and it’s your responsibility to not only get it rolling but keep adding to it. You also need to educate your followers about NFTs and convince them to take part in the auction.
5. Be trustworthy
Against a growing tide of competition, it has never been more important for creators to be authentic and transparent with their communities. Of course, you cannot buy trust or force the NFT crypto community to believe your project is trustworthy. Unless you’re already a well-known celebrity, any attempt to sell unrealistic expectations will likely lead to disappointment.
NFT Crypto Community Building for Creators and Artists
If you would like to issue non-fungible tokens on the blockchain, consider hiring a reputable NFT marketing agency to help. At TokenMinds, we help creators and artists build and grow a strong community around their NFTs for maximum impact. We also provide a winning NFT marketing strategy that brings success and helps you quickly become a best-selling NFT artist. Contact us now to learn how we can help.