NFT marketing – Everything you need to know about it

NFT Marketing

The NFT marketplace is awash with many projects. So, it can be challenging for your NFT project to get attention if you don’t conduct an extensive promotion. Developing a unique NFT marketing strategy can boost the visibility of your project. And this leads to more bids and optimal returns from your NFTs. Yet, marketing isn’t a walk in the park if you don’t have the knowledge and skills required. This is the reason you need to hire an NFT marketing company, like TokenMinds, to work for you.

‘The NFT market tripled in 2020 to a little more than $250 million, according to a report by NonFungible.com. The number of active wallets to buy and trade these things doubled.’

Source: Forbes

An experienced marketer uses many tactics to deliver a successful NFT promotion campaign. Just keep reading to know the main NFT marketing tactics to use for your project!

How to create an NFT art

NFTs are created by tokenizing (minting) digital arts on the blockchain. The digital token created, which can take the form of JPG or GIF, or video is then put on the marketplace for sale.

To demonstrate how to create an NFT art, we will explain the non-fungible token creation process for OpenSea, a top NFT marketplace.

  • First, register on the marketplace: Link your account to an Ethereum wallet for holding the NFT, as well as any cryptocurrency made from the sale.
  • Second,upload your file: Upload the file containing the digital asset (image or video) to a decentralized storage service called InterPlanetary File System (IPFS).
  • Time to mint your NFT: You then have to mint a token mapped to that file to generate a unique cryptographic signature that would live on the blockchain. This is the only way to guarantee that the file you uploaded is the real one. 
  • Finally, list your new NFT for sale: Don’t forget to set the minimum acceptable price and the duration of the auction.

Once you’ve your NFTs, the next step is to market them. Professional marketers use various tactics to promote your NFT project. Here are some critical tactics for promoting your offerings.

NFT Marketing & Public Relations

Public relations (PR) is an excellent NFT marketing technique to use. Through a crypto PR agency, you can target crypto audiences with the right messages. Publication of Press releases on niche media helps in engaging crypto communities. The strategy boosts the visibility of your project and arouses the investors’ interests. Remember, when you increase the number of engagements, you’ll receive more bids for your auctions. And this will lead to the selling of your digital assets at satisfying rates.

Furthermore, as a marketing tool, PR helps shaping the customer experience. Ensure your audiences have different messages at different levels of their buying journey. This helps to articulate your unique selling point. If prospects understand that buying your NFT is a good investment, they will consider buying it. In conclusion, the role of PR is to get, foster, and pull your audiences towards the final phase of the sales funnel. PR also improves your business’ reputation.

NFT Marketing & Search Engine Optimization (SEO)

SEO tactics help to boost the organic visibility of your digital collectibles. Through this nft marketing strategy, your NFT ambassadors create content that features specific search terms. The buyer uses such search keywords when looking for products online. With a unique SEO, your NFTs appear on SERPs when prospective customers are looking for them. Therefore, this technique can generate many bids, leading to handsome profits from your auctions. SEO has many opportunities that you can realize if you hire a crypto pr agency.

Influencer marketing

Influencers have the power to influence the buying decisions of followers. Most crypto influencers are on various social media platforms. They help in marketing your NFTs, resulting in enhanced acquisition and valuable bids. Here are some advantages of working with influencers:

·         Trust: Influencers have an established audience that enables your project to gain trust. This saves NFT owners the time and resources they need to create trust with new audiences.

·         Niche communities: Crypto Influencers have expansive niche communities. This enables you to reach them without the need to develop one. When working with many influencers, your project becomes viral online and starts trending.

Influencer promotion tactic is an essential component of your NFT marketing. Thus, an experienced crypto pr agency helps you to reach the best crypto influencers.

Choosing the popular NFT marketplaces

NFT platforms are unique marketplaces where buying and selling of digital assets happen. Through a top NFT marketplace, you can exchange diverse NFTs, such as online games, cards, and virtual real estate. All the NFT marketing channels will attract prospects to these marketplaces. Suffice to say, list your NFTs to many platforms to enhance the chances of trading them at high prices. There are many NFT platforms, such as OpenSea, Rarible, Atomic Hub, and Enjin, for instance.

Guest Posting

This is another perfect tactic of NFT marketing. You can use this strategy by contacting committed websites looking for guest contributions. Firstly, reach out to them through an email and then explain why you’re the best for their website. The idea here is to offer these sites free content and acknowledge you in return by marketing your NFT. As a result, the content help NFT collectors understand better about your artwork. Thus, NFT creators can reap the perks from the sales. For example, the visibility of products to thousands of NFT fans is possible. Plus, it increases the domain authority of your site and enables working with others.

Blogging

It helps NFTs to reach prospective buyers at different stages in the buying journey. Remember, NFTs are a new technology, and people might look for information about them. So, it would help if you took advantage of this NFT marketing tactic to offer information.

In addition, informative pieces about the niche attract the attention of search engines. Such content will show on the first page of SERPs. You can create works that inform a crypto community and compare NFT products. Through such content, show why prospective buyers should buy your digital assets.

Social media promotion

Social medias enable you to create a crypto community. The community creates buzz about your project. Project owners can use various channels for marketing their digital artworks. The key ones include Twitter, YouTube, Reddit, Telegram, LinkedIn, and Facebook are some of the best platforms for NFT marketing that you should include in your plan.

Final Thoughts on NFT marketing

Even though post ICO marketing offers immense opportunity, it’s not easy to launch and maintain a successful Once you create digital artwork, the next phase is to promote it to attract many bids. NFT marketing can be challenging and need crypto pr agency support. If you’ve got an NFT, please get in touch with TokenMinds to help you market your digital artwork.

Community building

An effective way of marketing your NFT is to create a community that supports your idea. You can have this community on various social media platforms, such as Twitter, Facebook, Reddit, Telegram, and Discord. Once you’ve your community, you should explain to it why your NFT is essential and how your piece can benefit the audience.

Through an NFT group, you can enhance brand trust by responding to queries from the community. And this is an effective NFT marketing strategy as it portrays you as a thought leader in the market.

Community building is a daunting task that requires an NFT marketing agency. Such a marketer can help you identify the right audience, create a vision, and expand your group through various channels.

Participate in relevant discussions on NFT and blockchain technology

As an NFT owner, it’s critical to join relevant NFT/cryptocurrency groups and take part in discussions. You can find these groups in different channels, such as Clubhouse, Telegram, and Twitter. Through these groups, you can share your thoughts, learn from others, and engage with prospective clients. While engaging other groups, avoid flooding their conversations with spam promotions. The best thing is to request the community to offer you feedback on your project, platform, content, and others.

Identify the best marketplaces to sell your NFTs

Many marketplaces exist where you can list your digital collectibles and artworks. You can even develop your own platforms for NFT marketing. The marketplace you choose should accommodate the attributes of your pieces. Suffice to say, list your NFTs on many platforms to enhance the chances of trading them at high prices. Examples of NFT marketplaces to list your NFTs:

  • OpenSea: This is a popular marketplace where you can list your art, music, domain name, and digital worlds.
  • SuperRare: SuperRare is a platform focused on virtual artworks.
  • Rarible: it accepts a broad range of NFTs, such as photography, games, and music. Through their discussion board, one can engage with the NFT community.
  • Myth Market: It’s an excellent marketplace to list business cards.
  • MarkersPlace:  MakersPlace accepts all people interested in NFT. You can trade your virtual artworks and collectibles through your storefront.
  • Crypto.com: the marketplace is suitable for trading artworks, celebrity things, and games NFTs.

NFT Airdrops

Airdrops are an integral element in NFT marketing. As the competition in the NFT environment becomes stiff, marketers have to develop unique ways of promoting their offerings.  And this is how airdrops come in. Here, you create special promo codes and invite customers to buy your NFTs at discounted rates. With this strategy, you can help create buzz around your virtual artworks and boost sales.

AMA Sessions for NFT Marketing

AMA sessions can help in introducing the project to the audiences and guide them in understanding the idea. Also, through the sessions, you can explain what the future of your offering looks like.

The best platforms to hold the sessions and attract more followers include Telegram, Reddit, and YouTube. You can also conduct inside AMAs in Telegram and Discord. You can make AMAs more interesting and engaging by offering rewards to the community.

Banners for NFT Marketing

Banners can be a great NFT marketing tactic for some projects. You can distribute the banners on massive websites, such as CoinTelegraph and CoinGecko. Although the banner campaign isn’t a major promotion strategy, you can consider it if you’ve additional budget.

Press releases

Posting of press releases on famous platforms can enhance the authenticity of your project. Press releases can explain the value of your NFTs and benefits of buying them. You can collaborate with NFT marketing agencies to help you in crafting powerful press releases.

Create informative videos

Video promotion is a wonderful technique of generating hype for your NFT project. Remember, digital artworks and collectibles are a new phenomenon and many people lack knowledge about their value and benefits. So, you can create a video that educates beginners with little understanding about the NFT niche. In the video, you can elaborate how your NFT is different and the benefits that buyers can enjoy if they own it.

Final thoughts on NFT Marketing

NFTs have become popular and many companies and individuals are creating projects. The market is awash with multiple digital collectibles and artworks. You can only stand out if you develop an elaborate NFT marketing strategy.  You also need to work closely with an experienced crypto marketing agency for excellent results.

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