Post ICO strategy is crucial for managing relations with investors after a crowd sale and keeping your project active within the crypto community. Keeping your company communication transparent throughout the crowd sale increases visibility and brand awareness which are crucial to propel your project to the next level.
Here is how to create a meaningful post ICO strategy that translates into recognition, reputation, and business growth.
What is Post ICO?
Post-ICO refers to the period after a company’s initial coin offering. Typically, this period involves the execution of the promises the company made to investors in the preceding steps. It also includes post ICO strategy, marketing, and continuous product development. This stage is typically very long because this is the Post-ICO refers to the period after a company conducted an initial coin offering. Typically, this period involves the execution of the promises the company made to investors in the preceding steps. It also includes post-ICO strategy, marketing, and continuous product development. This stage is typically very long because this is the point in time when companies have to deliver value to token-holders and secure listing on top exchanges.
Crowdsale after ICO
In the crowd sale round, ICO is open to small and large investors from groups to individuals. Once a company has completed the crowd sale and secured the long-term development capital, it is time to organize fun post-ICO activities with its community.
Post ICO strategy supercharges your efforts by increasing your company’s presence and authority within the cryptocurrency space. With a post-ICO strategy, the project nails audience targeting, messaging, and community growth. As a result, your project gets the massive boost it needs to take off.
Post ICO Marketing Tip for Blockchain Startups
Here are the best post-ICO marketing tips that blockchain startups can use to supercharge their project after a crowd sale.
1. Constant communication
It is critical for the marketing and community management team to ensure a clear and transparent communication channel. It can be in the form of weekly or monthly updates. So, communication should continue even after the tokens have been listed on an exchange. Such timely and regular updates help in engaging the community while you are building your product.
In addition, you need to continue running aggressive PR campaigns comprising press releases, interviews, and speaking engagements to get your project in front of potential investors.
2. Educate your users
Post ICO is probably the first time your users or your potential users will use your platform. If they do not understand the benefits or cannot comprehend how Your platform/protocol will be successful if people build products/Dapps on top of it. Thus for all protocol-based projects, it is vital to encourage innovation as part of your post ICO strategy. For instance, you can promote innovation on your platform by conducting hackathons. Consequently, you can reward the winners with funding and support to pursue their projects.
3. Encourage innovation
Your platform/protocol will be successful if people build products/Dapps on top of it. Thus for all protocol-based projects, it is vital to encourage innovation as part of your post ICO strategy. For instance, you can promote innovation on your platform by conducting hackathons. Consequently, you can reward the winners with funding and support to pursue their projects.
4. Encourage participation of stakeholder and community
Your project will have a better chance of succeeding if you involve your community in decision making. Also, take on board feedback from the community on decisive actions like product development and marketing.
5. Focus on community growth and engagement
To attract more users and advocates for your project, you need to grow and engage various online communities. Therefore, start creating SEO-powered campaigns to boost website traffic and search engine ranking. Publish high-quality content on problems your users face. This is a long-term investment and will continue to bring users for a long time. You should also try and make inroads into various crypto groups and communities to create awareness.
6. Showcase thought leadership
You will have to showcase thought leadership and subject matter expertise about your project. Actively participate in industry events and panel discussions. Likewise, regularly conduct AMAs, video interviews, podcasts, etc. Visibility is paramount in post ICO strategy and marketing. Attending global events and conferences allows you to increase exposure. It also helps you create new partnerships and meet potential investors for your company. Get featured on top crypto podcasts either as a sponsor or as a guest. This will give your project the exposure it needs to build momentum after the ICO.
7. Build a strong brand ambassador network
Involving crypto influencers and brand ambassadors in your growth can help you expand your reach and engagement. If you aim for the moon, you must build strong community support for your project.
Airdrops, for example, can be a great way to encourage engagement. So, utilize airdrops to:
- Encourage participation in your community
- Fund community meetups and initiatives
- Reward high-quality organic content created by the community
- Encourage feedback from your community
Services that ICO Consulting Companies offer
Here are some of the common ICO consulting services that help develop and implement an effective post ICO strategy.
For example, TokenMinds offers SEO services with a content-first approach to acquire relevant organic traffic. The company also assists in running ICO campaigns on various crypto ad networks, Twitter, Bitcointalk, etc. For grassroots crypto marketing, the company helps build your niche community on forums like Telegram and Reddit.
In addition, they have a PR team to help you gain media coverage from some of the most popular crypto publications in the world. In terms of cryptocurrency marketing, fundraising, and post ICO strategy, TokenMinds is hard to beat.
Some of their ICO services include ICO advisory, PR, and influencer marketing. Their media PR packages for ICO projects include brand mentions in crypto-specific publications such as Hackernoon, Bitcoin.com, Merkle, etc. They also offer community building and influencer marketing on channels such as YouTube and Telegram.
Post ICO Services for Blockchain Startups and Companies
Even though post-ICO marketing offers immense opportunity, it’s not easy to launch and maintain a successful post ICO strategy. It’s time-consuming too. That’s why blockchain companies partner with agencies that specialize in post-ICO marketing services, like TokenMinds. If you’re looking for a custom post strategy from a trusted crypto marketing agency, contact us today.