Crypto companies can take advantage of Reddit marketing opportunities to promote their projects and drive traffic to their websites. This platform is also great for creating a brand personality and engaging with crypto enthusiasts on a more personal level.
Reddit Crypto Markets and Communities
Reddit has more than 100,000 communities, called “Subreddits,” where people organize around their various interests. Particularly important are the blockchain and crypto communities on Reddit. This subreddit group comprises leaders, developers, investors, enthusiasts, fans, and users of blockchain technology. These groups give crypto projects a way to interact with an audience of enthusiasts. They can be brand loyalists or people who are most likely to convert into users or investors.
According to Statista, most users of Reddit are young (between the ages of 18-49) and male, though the user base is pretty evenly split between female (44%) and male (56%). This represents an actively engaged group of potential investors.
Digital Marketing on Reddit: How Does it Work?
Cracking into those crypto communities — some of which are averse to traditional advertising — can prove a challenge. Furthermore, Reddit content trends are based on user votes. The regular rules of social media marketing don’t apply on Reddit. Users actively moderate posts. They also upvote and downvote on posts. If your post receives too many downvotes, it will be hidden from other users.
Crypto companies, therefore, need to be more delicate and targeted in their approach. One way to achieve success with your digital marketing on Reddit is to use a Reddit Ads account and a series of promoted campaigns. It is also important for Reddit content to be engaging and high quality. Simply posting sales pitches on message boards will get you downvoted and hidden from viewers.
How to Use Reddit as a Marketing Tool
Reddit is a big platform with constant traffic and activity from crypto and blockchain subreddits. However, promoting crypto offerings to these communities is not as easy. This is because Reddit users don’t necessarily want to be sold to. They want to see you make a meaningful effort to contribute to their subreddit community. This is why it is important to focus on the community relationships and the value you are contributing to the platform.
Here’s how to use Reddit as a marketing tool for your crypto company.
1. Use Reddit AMA to Enhance Engagement
AMA or “Ask me anything” sessions are well known and loved on Reddit. The reason is they provide a fun way to engage organically with other Redditors. Giving your audience an opportunity to ask you questions openly allows your brand’s personality to shine. It also enables you to shed light on your project or token.
With AMA content, remember that this is about having a two-way conversation with your audience. Don’t just talk about your next launch or product release. Make sure that your interaction on AMA content is meaningful and engaging.
2. Reddit Ads
If your Reddit marketing strategy is to create sponsored campaigns and promoted content, create a Reddit Ads account. When you have set up your Reddit Ads account, you will have access to a variety of tools. For example, you can specify your industry, and Reddit’s team of experts will help you determine what kinds of posts are most appropriate. They can also help you with campaigns that will reach the right Redditors for your company.
If your goal from Reddit marketing is driving direct traffic, opt for a link ad. If it’s to promote brand engagement and conversation, launch text ads instead.
On Reddit, you can post anything from case studies to a series of embedded videos. You can also create segmented campaigns. And target them toward different subreddits to reach people. Examples of Reddit campaign segments include:
- Placements (feed, conversation, etc)
- Targeted personality type (interest, lifestyle, etc)
- Device (mobile vs desktop)
- Type of media (video, photo, text, etc)
- A combination of these
There are options to post campaigns either by feed (which will be displayed in various user feeds) or in conversations. This means that your ad would appear on different subreddits, but not in the user feed.
3. Social Media Strategy for Reddit
The best way to engage the crypto community on Reddit is to set up a company account and maintain a high-quality presence on the platform. Don’t use your posts as sales pitches. Instead, contribute to the discussion by establishing yourself as an expert on various topics. We advocate starting meaningful discussions about your project on various topical subreddits. The goal is to get people talking about your project. And use those feedback to make improvements or product updates.
On Reddit, it is important to Use your brand voice to engage with Redditors. Try to keep your tone approachable. This is key to success on a platform like Reddit where authenticity genuinely matters.
In addition, community interactions on Reddit should be helpful. Keep an eye on the conversations that are happening about your project (or even your competitors). Use these insights to understand your company’s competitive position, where to improve, and how you can stay ahead of your competitors.
Your social media strategy on Reddit should focus on contributing valuable comments on active discussions. Another important objective goal is to show the community that you are listening to their feedback. Use the information and insights you gather to help you stay informed and remain flexible with your Reddit marketing strategy.
4. Use various types of content
Along with discussion topics, Reddit lets you post photos, videos, and links. However, GIFs and videos work well within cryptocurrency/blockchain subreddits. If your brand wants to add fun to its brand voice, try using GIFs. Funny videos also tend to do well on this platform, but they need to be authentic and not gimmicky. Posting a video in a subreddit to distribute useful information about your project is another method of community engagement. You can post more than one video within a post. Try a series of short videos to cover complicated topics.
Additionally, crypto companies can use Reddit to break news about their projects or new releases. Reddit can be a powerful way to spread an article or news story. In subreddits linked to timely updates (e.g. technology, cryptocurrency, etc), sharing a piece of news can make you go viral and in essence.
TokenMinds: Reddit Marketing Agency
Reddit marketing may still be an unknown platform for most blockchain projects. Advertising on Reddit comes with serious consequences if not done correctly. The fear of downvotes or critical responses from crypto marketing campaigns on Reddit can be overwhelming.
For example, if your inclination is to copy and paste posts from other social media marketing and paste them into various subreddits, these will be quickly identified and downvoted. Redditors have a way of seeing through thinly-veiled attempts of promoting products or services. And they don’t always take too kindly to this approach.
However, with the right knowledge, experience, and tools, you can take the best approach to crypto Reddit marketing. TokenMinds is a reputable Reddit marketing agency that has vast experience promoting crypto on Reddit. We understand the intricacies of Reddit marketing, and how to maintain your brand’s identity and integrity while appealing to the Reddit crypto community. Our team will help you utilize the outspoken, influential, and engaged “Redditors” to amplify your brand messages and crypto offerings. Contact us for an effective Reddit marketing strategy.