Token Sales: A Step by Step Professional Guide on Conducting a Crypto Crowd Sale (Updated 2023)

Conducting a crypto crowd sale

Do you intend to run token sales soon? If yes, you need a professional guide on the steps to follow for a successful token sales program. Although ICO token sale has become a popular fundraising technique, many people lack reliable information on how the procedure works. That being said, we’ve put together a helpful guide for you to refer to when conducting your upcoming token sales; it covers the steps required to launch a token generation event.

Steps to Launch a Token Generation Event

Before launching a token generation event, there are several elements that a person or team should consider to ensure that the process is seamless. The proposed token should have a product that adds value to it. Typically, tokens are used in exploring a system or a project. It is advisable to have a product that works with the token, and it should be on the blockchain. There are blockchain development and advisory firms like Tokenminds that can help with this. 

The next step is to create the token. This requires the help of a professional. It is wise to seek the advice of a legal professional concerning the legality of tokens in your region. A whitepaper is necessary as it is the tool used by the team to communicate with potential investors and users. 

  • Creating a whitepaper is necessary. 
  • Community development activities should begin while you liaise with exchanges for listing. 
  • The token should then be listed on exchanges. 
  • Press Release articles detailing the event should be published.
  • Email marketing strategies can be utilized. 
  • A website should be designed for your product and TGE. 

Begin the social media marketing processes to ensure that a buzz is created around the prospective event. Typically, every step mentioned can be done by a comprehensive blockchain consultancy firm. 

What are Token sales?

Token sales is a procedure of creating and trading a new digital currency. While each Tokensale has its unique details, the Token sales procedure usually entails creating digital agreements on the decentralized ledger, generating, and offering the resulting tokens. You should involve a token advisory expert, professional investors, and lawyers for a successful process. 

Here are a few practical steps for conducting token sales.

Steps for conducting Token sales process

Now that you’ve known what a tokensale is, let’s dive deep into the key steps to follow to conduct a successful upcoming token sales.

1. Create a powerful product

Many crypto project owners frequently gloss over this step when running their Token sales. If you ignore this step, your upcoming token sales will be headed for failure. So, you need to have a product that should use your token.

2. Develop a token

Token creation is central to your crypto project. Tokens represent something your company requires to meet its fundraising objective. In the blockchain ecosystem, tokens stand for fungible and tradable products, such as coins, IOUs, and in-game things.

An experienced token advisory agency will inform you that smart contracts regulate tokens. A digital contract is a computer code that has the conditions parties in a transaction must meet before the settlement sails through. Once all the concerned parties fulfill the conditions, the smart contract self-executes.

3. Get a legal and regulatory opinion on your token sales

It would help if you determined multiple things before running your presale token. The key ones include:

  • Whether your token is a utility or a security
  •  The architecture of your legal entity: some structures to consider include Delaware C-Corp, Swiss or Cayman Islands non-profit entity or a mixture.
  •  Fundraising tools to use when approaching investors.
  • The KYC/AML procedure to use for security
  • The custodial entities for your token

The regulatory environment for token sales in 2022 keeps changing. Thus, if you intend to conduct an ico token sale, it’s critical to seek a legal opinion from an experienced lawyer.

By incorporating a legal perspective into your crypto project, you minimize legal battles that might emerge later. Furthermore, seeking a legal opinion from the beginning prevents the likelihood of plunging into hot waters with the law enforcement agencies.

4. Craft a whitepaper

Once you’ve understood the legal environment impacting your Token sales, the next step entails developing a whitepaper. The whitepaper is an essential document that explains your crypto project’s purpose, economy, governance, and technology. Regarding Token Sales, the whitepaper captures the following information:

  • Sharing of tokens to various participants
  • How and when extra coins will be availed
  • The fraction of tickets to be held by multiple stakeholders at the presale token and sale stage.
  • The blockchain consensus model to use, like Proof of Work (PoW) and Proof of Stake (PoS)

The whitepaper should be written like a scientific treatise and contain objective information that helps in decision-making. When crafting a whitepaper, your objective is to elaborate on the application of your token, and its distribution.

Communities are critical when popularizing blockchain projects. So part of your Token sales strategy is to create a community that supports your project. Also, communities are essential in spreading the message about your token pre-sale 2022. Furthermore, communities act as an avenue where you create buzz around your Token sales. You can teach community members about the value of your tokens so that they hold them for a long time.

5. Create a community

A community will determine the success or otherwise of your project. So, it’s vital to ensure that you engage in it frequently. These days, multiple engagement techniques exist, including AMAs, contests, airdrops, etc. So, part of your presale token event is to engage your community.

Multiple social media platforms exist where you can create your project’s community. The main ones include Twitter, Facebook, Discord, Reddit, and Telegram. Each of these platforms has its features and restrictions. So, it’s vital to hire a Token sales agency to assist you in creating and managing a community.

6. Determine the technology to use

Your token sale in 2022 will take place in the blockchain ecosystem. Because there are multiple forms of blockchains, it’s essential to choose the right one to power your token. Popular blockchains for token pre-sale 2022 include Ethereum, Cardano, Hyperledger Fabric, Tezos, Bitcoin, Waves, and Stellar. Each blockchain technology has its pros and cons. So, it’s vital to do some background research to enable you to make an informed decision.

7. Decide the approach to use

Having understood your legal environment, you’ll determine the best approach to use when conducting your presale token. Here are the options you have:

  • Receiving finances from standard venture capitalists (VCs) initially
  • Providing tokens directly to specific community members

Before choosing the option above, it’s essential to seek the opinions of the two groups. And with your legal team, you can determine the best approach to use.

Although fundraising from VCs is slow, it creates trust that enhances the success of your Token sales. Furthermore, you’ll receive essential feedback in a secluded environment, helping you to create a powerful campaign for the upcoming token sales.

8. Execute your strategy

It’s essential to determine the number of token rounds for private, presale, and public sales. It would help if you also decided on the best discount structure for each round. Remember, you need to be impartial in your distribution of tokens. Avoid allowing a few individuals out there to purchase all the tokens.

A practical approach is to confirm the user’s identity before letting them buy. A simple technique to conduct the verification task is to develop a whitelist. Remember, some jurisdictions might prosecute you if you lack a KYC procedure when running token sales. Furthermore, some exchanges might exclude token sales that lack KYC.

9. List your tokens on exchanges.

When your tokens are ready for launching, it’s essential to contact exchanges to sell them on your behalf. This enables individuals to buy and sell your offerings on the platforms. You need to find the best exchanges that can list the tokens to boost success. An important step is to list your tokens on CoinMarketCap, a famous stock ticker for token sales.  The website features a long list of coins and their market value.

In the US, token sales frequently have a presale for approved buyers as per the SEC regulations. And this denies the public an initial opportunity to buy the token at an affordable rate.

10. Promote your tokens

When you have your tokens in the public, you must create buzz around it to attract sales. It would help if you created brand awareness about your token on various platforms and forums. Here are the famous platforms to use:

  • Bitcointalk forums
  • LinkedIn
  • Facebook
  • Twitter
  • Subscription lists

Most crypto investors and fans hang out on specific platforms, such as YouTube and Discord. Thus, ensure that you create a community on some of these sites.

Also, liaise with relevant crypto influencers who can market your token and teach people about its key benefits. Certain factors enhance the success of your token sales.

What enhances the success of your token sales?

There are specific things that have an impact on the success of your token sales. Here are the key ones:

  • Tokenomics: Before you launch your token sales, it’s critical to understand the objectives of your project and how to distribute the tokens to meet them. If there are clear benefits to buying the tokens, many users will buy and hold them. However, tokens whose motive is speculation are prone to wild swings. Also, the issuers should indicate the maximum token supply, the amount distributed to founders, VCs, and the firm itself.
  • Project team: When investors go through your whitepaper, they will check the project’s team, partners, and token advisory experts. Suffice to say, knowledgeable founders understand how to avoid hurdles that new projects encounter. Having experienced partners onboard validates your project in the market.
  • Whitepaper: You explain the objectives of your project on the whitepaper. While crafting the document, ensure that you guide readers on the issues in the market and how your project will resolve them. With clarity, investors will buy your tokens to support the project.

Tactics a token agency uses to popularize your crypto project

Token Sales 4: TokenMinds

If you have a crypto project, it’s advisable to hire a token agency to help you market it. The agency uses multiple strategies to create awareness about your tokens.

A central strategy that the agency uses to promote your offering is a whitepaper. The whitepaper has vital details that help potential investors make informed decisions. 

Creating a professional website should be part of your crypto marketing plan. The website provides essential information about your project. It is an introductory section of your whitepaper, as many of its contents are derived from it.

For effective crypto marketing, projects should create a community. You can incentivize members of your community with airdrops to boost your marketing efforts. Also, a community is where you generate buzz about your project.

An agency can also help you to promote your tokens through paid advertising. The technique helps in attracting many people to your project.

Content marketing and PR campaigns are also powerful techniques of crypto marketing. The two methods create awareness about your project and create a positive brand image.

What are the key benefits of asset tokenization?

Asset tokenization helps to transform your real or virtual assets into tokens. You can deploy these tokens on the blockchain and attract a global audience. There are multiple benefits of tokenizing your assets.

First, you’ll enjoy enhanced liquidity through this procedure. There are massive amounts locked up in private equity. The tokenization process can unlock these huge assets and display them to the global markets.

Once you tokenize your asset, you introduce them to the decentralized ledger. The ledger uses smart contracts to automate settlements. Applying digital contracts removes intermediaries from transactions, lowering the cost of doing business.

Another benefit of tokenizing assets is using blockchain technology to keep records. Records on the blockchain are open to all the concerned parties, and nobody can alter them. The records have the attributes of the asset and its ownership history.

Furthermore, blockchain allows users to access tokenized properties from anywhere in the world 24/7.

Finally, the use of blockchain technology carries immutable information about the asset. So, potential buyers can make an informed decision after reading the details.

Tips on How To Sell Cryptoart

Wondering about How To Sell Cryptoart? It can be difficult if you’re new in the crypto marketing field. Crypto marketing is essential as it determines whether you’ll succeed in your project. So, you need to understand every facet of NFT marketing to boost your chances of success.

Before selling your artwork to the public, you should have a presale. Through the presale, you can reward your loyal followers with free or discounted NFTs. This incentivizes your fans to keep spreading the message about your offerings.

Because the NFT field is relatively new, you should conduct thorough research to understand how to market your collectibles. For example, you can discover the best platforms to sell your art via analysis.

If marketing NFT yourself looks overwhelming, you should seek the help of an NFT marketing agency. A professional agency has a team of experts, connections, and tools that can give your promotion the necessary boost.

Understanding your project’s goals, and assembling a trustworthy team are all critical. At the same time, you should be aware of the key advantages of presale tokens.

How to conduct a successful Pre sale crypto

A Pre sale crypto helps the project team secure funds to see through the development. Besides the fundraising objective, a presale helps the project’s team get essential feedback from investors. There are different strategies that a project should employ when conducting an ICO presale.

For starters, you must create a professional website that captures critical details of your project. The website must be appealing, simple to navigate, and optimized for visibility.

Furthermore, a project team should find relevant events in the industry and participate in them. This approach helps raise awareness about your project and markets it to potential investors.

An important strategy that can help your ICO preselling efforts is creating a crypto community. A community helps to popularize your tokens and creates value for it. So, ensure that you have a solid community to support your project.

Also, Project owners should use the correct PR tactics and understand the regulations affecting token sales in the countries they want to issue their coins.

Key Presale Token Benefits

A presale token event targets specific private investors who can finance the development of a project. The fundraising technique has multiple benefits for both projects and investors. So, the best approach is to have a strategy on how to conduct it to reap the perks.

At the presale stage, projects can learn about the audience’s reaction to developers’ offerings. And this provides essential insights on how to enhance marketing activities.

Investors can benefit from a presale by accessing tokens at a discounted rate. The exclusive discounts and bonuses offered may attract multiple investors to fund your project.

The presale event may attract massive media coverage, deliver good PR, and pull in considerable crowds to your project. Furthermore, the buzz created during the presale can spill over to the main crowdsale.

Projects have multiple programs that require funding. So, the money raised through a presale can be used to finance some of the activities, such as the employment of staff and contracting a marketing agency.

Critical benefits a project gains from vesting crypto

Token Sales 5: TokenMinds

Vesting crypto is a process that allows projects to lock up a specific amount of their tokens. Typically, the locked-up coins belong to the project’s team members, developers, advisors, and founders. Projects that use this tactic enjoy various benefits.

First, locking up tokens motivates the project’s developers to be more creative and develop a product that attracts many people. The more innovative a project is, the more people it attracts. And this increases the value of the project’s coin.

Furthermore, potential investors are likely to invest in projects with locked-up funds. Such investors will feel safe knowing that the project isn’t another pump and dump scheme. So, the strategy boosts the confidence of eligible investors.

Also, the tactic prevents the oversupply of tokens in the market. Remember, if massive coins are released to the market in one go, the token’s rate will be low. So, locking up some assets and removing them gradually creates a situation of scarcity. Scarcity is critical as it engenders demand, leading to a price increase.

The other benefits of vesting tokens include shielding early investors from market fluctuations, creating token stability, and reducing the manipulation of markets.

It is now clear that the benefits gained by vesting crypto by making investors believe in your project soar and increase your project’s success ratio. However, launching a crypto-airdrop campaign on Reddit is a good way to feature your project before a large audience.

Key reasons projects use token gating

NFT projects use a token gating strategy to allow specific token holders to an exclusive club. Through the tactic, token holders can access certain content, entitlements, and events. Projects can easily verify users’ wallets to verify that they have the required number of tokens. There are various reasons why projects token gate their communities.

First, the strategy is cost-effective for projects when conducting marketing campaigns. Projects can easily confirm users’ behavior and create content that meets their needs through the procedure.

Furthermore, the tactic helps to generate buzz for your NFT project. Hype is critical as it can boost the value of your token.

Also, the NFT project can deepen its relationships with users by locking its community with the token. Users can help you to market your tokens when they’re in an exclusive group.

Another perk of a token-gated community is that it helps you prioritize the new project features. You can seek the opinion of your exclusive group before introducing these features.

Finally, a token-gated community allows you to create and enhance relationships with other like-minded brands. For example, you can spread the privileges you get from another brand to your token-gated community.

How to execute a crypto airdrops Reddit campaign

Multiple projects use crypto airdrops Reddit promotion. At the heart of the campaign is distributing free tokens to various wallets. The strategy is designed to attract many people to your project and create buzz around it. Through the campaign, you can enjoy multiple benefits, such as lead generation and rewarding loyal customers. You can only enjoy the perks of this strategy if you execute it properly.

First, a project should articulate its objectives for using this strategy. For example, it’s better to adopt a smart airdrop strategy instead of a mass one. The former helps to create a lean but solid community for your project.

Also, projects need to decide the number of tokens they wish to distribute before starting the campaign. Always know that too many tokens may inundate the market, hurting the value of your tokens. Conversely, giving a few coins to the market harms your campaign goals.

Furthermore, project owners should understand their target crowds. There are multiple tools you can use to gain insights into your audience. For example, a questionnaire can help gather critical information from your audience.

The other strategies include establishing a community and hiring a crypto agency. A community is essential because it’ll assist you in marketing your project. Also, you should hire a crypto marketing company to assist you in implementing a crypto airdrops strategy if you lack marketing skills or time.

When done correctly, an airdrop campaign on Reddit can serve as an anchor for your project, attracting many people to it and creating massive buzz around it. An IDO is another strategy to consider.

What is an IDO?

If you intend to raise funds on the decentralized ledger, you might search for the answers to this question ‘What is an IDO’. An IDO is a fundraising technique that helps projects raise funds through decentralized exchanges (DEX). Projects exchange their tokens for money from investors.

Projects enjoy multiple benefits from using the IDO model. The IDO model is affordable, has anti-whale measures, and offers immediate post-sale liquidity. The use of smart contracts in this model means that projects avoid costly intermediaries.

There are various steps to follow when launching an IDO. You need to create a whitepaper and explain the issue you’re resolving in the market. The whitepaper will explain the technology you’ll use in confronting the problems. Also, you need to establish the number of tokens to issue and how to distribute them to various parties.

Once you understand your token economics, you’ll identify your target audience and the blockchain technology to launch and issue your tokens. You also need to vet the IDO platform where to launch your project.

Why you need to understand IDO crypto Launchpads

Identifying the best Launchpad for your project can be challenging if you want to raise funds through this technique. These days, multiple platforms exist in the market. However, some of them might not help you at all. With this in mind, an analysis of the exchanges and launchpads in the market can be a powerful resource. Through the study, you can pick the right platform for your project. Our professionals have dived deep into the market and analyzed the venues for you. This information can help you choose the right platform.

Components of an IEO marketing strategy

IEO marketing is central for projects using this fundraising approach. Many people don’t give the marketing aspect the attention it deserves. A project that lacks a proper marketing strategy risk failing. Remember, marketing helps potential investors discover your IEO product and determine whether to buy it. There are various components you should integrate into your promotion plan.

First, successful projects include PR strategies in their marketing strategy. PR helps to establish your brand’s reputation to the target audience. Furthermore, many prospective investors will be aware of your offerings through PR.

Another element to include in your IEO promotion plan is social media. Social media are essential for early-stage businesses because they help popularize your project to a vast audience. You can also create supportive communities through these platforms.

Yet, projects should list their IEOs in various exchanges. Before you list your project on a particular exchange, ensure it has a substantial share of the decentralized market. So, popular exchanges should feature in your list.

A critical component of your marketing plan is influencer marketing. Influencers exist on various platforms like YouTube and TikTok. You should partner with them to complement your marketing efforts.

Finally, projects should build an optimized website that is easy to navigate. Furthermore, the website’s design must be attractive to create an excellent impression on visitors.

Critical steps of conducting Initial dex offering

An Initial dex offering is a critical fundraising technique that blockchain projects can use. The approach targets retail investors on decentralized exchanges. You can only succeed in using this technique if you understand the steps to follow in launching it.

The first step is to create a token and a token economics structure. You can develop your token on blockchain networks like Ethereum, Binance, and EOS. Token economics entails how you want to distribute your tokens to your target audience.

After developing your token economy, the next step is to identify your target audience. Here, you may determine the crowds that fit your projects. While some IDOs target visionary newbies, others go after experienced buyers. It’s essential to pick the right audiences that will help you promote your project and create hype around it.

Projects should also pick the right blockchain network and identify the IDO host. Although most IDO projects are launched on Ethereum, you should also explore other networks, like Binance.

Once you identify your network, the next step is to scrutinize your preferred IDO launchpads. Here, you should consider the track records of each IDO and check the sentiments of previous clients.

After picking the host IDO, the next step is to test your IDO. This phase entails examining your smart contracts, coding, and documentation to ensure they’re free of bugs.

Aside from an IDO, ICO marketing is another effective strategy for a crypto crowdsale. The use of multiple marketing strategies is required for an ICO, or initial coin offering.

Best methods for ICO marketing

Once you create your crypto project, ICO marketing is the step to follow. Marketing your ICO project requires one to use multiple strategies. The task can be overwhelming and need the services of experienced marketers.

An essential technique of marketing your project is to create a community. The community helps to create hype around your project. You also make necessary announcements about your project through a community.

Airdropping is one of the powerful tactics you can use to create an ICO community. Besides persuading individuals to join your community, airdrops also motivate them to market your offerings on your behalf.

Another technique to use to promote your ICO is a PR campaign. It’s essential to find the best publications to distribute your press releases and other PR materials.

If marketing isn’t your forte, hiring an ICO marketing firm to help you is advisable. A marketing company has technology and resources to help you.

In the crypto industry, marketers recognize the importance of bounty campaigns. These campaigns incentivize people to undertake specific tasks related to your project. So, bounties should feature in your ICO promotion strategy. ICO marketers should use other effective techniques, like influencers, networking, and video marketing. 

Tactics for choosing an ICO Development Company

An ICO development company can help you meet your fundraising objectives for your early-stage business. Because of the popularity of the development niche, many companies have emerged in the market. So, it’s challenging to pick the correct developer. If you’re in this dilemma, specific tactics can help you hire the best developer.

The first thing is to understand the reputation of the company. Developers with excellent reputations enjoy positive reviews and testimonials from previous clients.

Secondly, any ICO’s core is marketing the tokens to the right clients to meet your fundraising goals. Thus, an experienced developer should offer promotion support services.

Another tactic is to evaluate whether the developer has a business plan to develop your idea. Once you explain your concept, the developer should identify a custom plan that can boost the success of your vision.

Furthermore, project owners must know each team member who will work on their project. Projects that succeed use highly experienced and qualified team members.

As essential as an ICO Development Company is, It is wise to understand the key features of a crypto strategy that a successful token marketing agency uses. This will help you when hiring one.

How a Security Token Offering (STO) compare with other tokens

A Security Token Offering (STO) is a blockchain crowdfunding strategy that tokenizes tangible assets, such as stocks. A key distinguishing feature of an STO is that it complies with stringent government laws.

Projects are using the STO strategy because of its various advantages. First, crowdfunding is more secure because it complies with different laws. Furthermore, a security token is linked to the actual asset in the real world. Also, because of its use of smart contracts, a security token eliminates the need for intermediaries. The fractionalization of an asset makes it accessible to many kinds of investors.

A security token has similarities and differences with other crowdfunding techniques. Regarding utility, a security token represents an investment contract. It differs from an ICO that represents a utility token. So, people buy an ICO token to allow them access to specific services, such as dApps.

In terms of time frame, an STO requires more time to confirm compliance with various regulations. On the other hand, projects can launch their ICOs quickly as what’s needed is a whitepaper and a smart contract.

Finally, the future of ICO is bright. Many projects will embrace it for crowdsales as it comes with various advantages. Projects want a quick way of raising capital, like STO, to meet their multiple objectives.

Key features of a crypto strategy a Token marketing agency uses

A Token marketing agency creates a plan that it uses to promote your offerings. There are various components of a winning token promotion strategy.

A vital ingredient of the strategy is a whitepaper. The whitepaper is a professional document that captures essential information about your offering. For example, the paper should explain your objectives and the problem in the market.

Many potential investors will interact with your website to understand your product. So, you need to have a professional website to help market your tokens. The website should feature points from a whitepaper and explain them from a marketing perspective.

An experienced agency will identify the best ICO calendars to list your coins. These calendars help to maximize the exposure of your project.

Another essential ingredient of a winning strategy is the use of press releases. The marketing company should craft professional announcements and distribute them to various publishers. The releases explain your project to potential investors and elaborate on its key benefits.


Token sales will help you finance your project, and you need to understand how to conduct a successful campaign. Multiple projects have failed because of a lack of information on carrying out a successful token sales program. We’ve shared professional steps to help you conduct a result-focused ICO token sale campaign. This guide has touched on various stages, like developing a robust product, articulating a white, and legal considerations. The guide also offers tips and tricks on how to market your tokens.


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