IEO Development: How to Raise Funds Using Initial Exchange Offerings

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IEO development still offers the best option for companies looking to raise funds within the cryptocurrency industry. Here’s why: 1) the investment size is relatively large; 2) the token market prospects are relatively positive, and the degree of investors’ impatience is relatively low.

Difference between IEO Development and Crowdfunding

Crowdfunding is the process of raising money from a large number of people to fund a project. In some cases, funders get rewards or equity in the company in exchange for their money. Think Kickstarter, GoFundMe, Indiegogo, or Patreon.

IEO (or Initial Exchange Offerings) is a form of blockchain crowdfunding in which a crypto exchange provides a platform for blockchain startups to issue tokens and raise funds from investors. IEOs, thus allow companies to raise capital by selling utility tokens on the exchange. On the other end of the stick, IEO development provides an added protection for investors since IEOs are subject to screening by a crypto exchange that reduces the risk of investment in tokens.

ICO vs IEO: What’s the Difference?

Initial exchange offering (IEO) is a fundraising model in which a cryptocurrency exchange acts as a counterparty and raises funds on behalf of a blockchain startup. In essence, the crypto exchange provides a platform where you can conduct your token sale. You can then sell your tokens to individual investors in exchange for fiat or any other cryptocurrency.

The IEO approach is strikingly similar to the ICO crowdfunding model, except this: In an initial exchange offering, the exchange facilitates the token sale rather than the startup doing it themselves. 

When you partner with an exchange to issue an IEO, you get to benefit from listing, marketing, and investor verification services they provide. In addition, the IEO platform (exchange) manages all smart contract transactions ensuring better security for both the token insurer and investors. With an initial exchange offering, you can raise funds from an existing and stable user base without having to invest a fortune in marketing or issuing tokens. It gives you better visibility among investors. On the other hand, token holders enjoy easy liquidity since the exchange is listing the token.

What is IDO?

Initial Dex Offering (IDO) is a new fundraising model that blockchain projects use to sell their tokens through a decentralized liquidity exchange (DEX) like Uniswap, Bancor, etc. 

The IDO model is similar to IEOs. The only difference is that IDOs are conducted on decentralized exchanges (DEX), while IEOs are usually run by centralized exchanges. Unlike the more expensive centralized exchanges, DEX allows projects to list tokens without paying hefty fees. These protocols are permissionless, which makes it easier for anyone to purchase the tokens. 

A liquidity exchange relies on liquidity pools, with which traders can swap tokens, instead of order books. It also facilitates the exchange of smaller coins such as those issued by new projects. As a result, IDOs have become the preferred method to distribute tokens and raise capital in DeFi. 

Is IEO Marketing Necessary?

IEO marketing is an ongoing objective that requires focus and staying updated about the trends in crypto marketing to maximize exposure for your project. 

Here are the steps you should take to get your IEO marketing campaign off the ground. 

  • Build Highly Optimized, Mobile-Friendly Website

Your website is your first impression. A pleasing first impression can attract the attention of the crypto community. 

  • Social Media Marketing 

Social media marketing is a great way to get your IEO development off the ground. It allows you to reach target audiences when engagement through social networks enables interactions with investors across the globe. 

  • Public Relations for IEO 

Having a relationship with journalists and media organizations can also help with generating traditional PR in the press. Of course, paid press release services can also help create the awareness and visibility you need for your IEO development. 

  • Influencer Marketing

Influencer marketing plays a big part in promoting the IEO launch and beyond. The crypto community is a niche group of well-connected individuals. By building successful relationships within this community, it is possible to determine where maximum engagement is possible. 

  • Listing in Multiple Exchanges 

Choosing the right platform for listing your IEO is very important. It gives a project the best chance to achieve its fundraising. Listing in top exchanges like Binance, Okex, Huobi will automatically demonstrate to the community that your IEO development is trustworthy.

What about IEO Advertising?

IEO advertising refers to a targeted, data-driven advertising strategy aimed at reaching crypto communities. The goal of crypto ads is to generate brand awareness, drive traffic or boost IEO crowd sales.

With IEO advertising, your ads will appear on platforms like Google, YouTube, Twitter, crypto websites, and more. You can also run ads that lead to your landing page on crypto exchanges. By doing this, you will leverage the authority of the crypto exchange on which your IEO launched.

IEO Services from Top IEO Development Company

TokenMinds has been a leading crypto marketing agency for more than 6 years, and we’ve adapted IEO services alongside industry changes and best practices. Our deep IEO development experience helps your company secure the listing and fundraise in the top crypto exchanges for initial exchange offering. It will help you reach the highest possible number of investors for a successful token sale. Contact our team today for IEO development and marketing solutions. 


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