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CoinMarketCap Crypto Influencer Onboarding
Executive Summary
TokenMinds supports the global crypto data platform with its crypto influencer onboarding process. This collaboration aims to expand their community with quality Web3 creators and crypto KOLs. The program brings creators from X and Bsquare onto their platform.
Collaboration highlights:
Identify, select, and contact hundreds of influencers in the TokenMinds network.
Focus on mid-tier crypto and Web3 KOLs with 6,000 to 100,000 followers on X and Bsquare.
Build a shared database for tracking and identifying influencers.
Client Overview
CoinMarketCap
CoinMarketCap is a global crypto data and digital asset listings platform. Over time the platform added CoinMarketCap Community as a creator focused section. CoinMarketCap Community hosts posts from crypto creators and Web3 KOLs. The feature supports market discussion and ongoing project updates from these voices.
Client objectives
Increase high quality creator content within CoinMarketCap Community.
Onboard qualified crypto and Web3 influencers into CoinMarketCap Community.
Reduce internal effort spent on research, outreach, and manual onboarding tasks.
Create a reusable onboarding and tracking model for future creator campaigns.
CoinMarketCap’s Challenges
Need for structured KOL onboarding support
CoinMarketCap needed professional support for KOL onboarding on Community. Internal teams had limited capacity for research, outreach, and follow ups.
Quality and fit of Web3 KOLs
CoinMarketCap needed high quality Web3 KOLs that match agreed criteria. Follower range alone did not ensure real engagement or useful content quality.
Specific regional & language requirements
The platform needed KOLs from global English speaking markets.. This requirement reduced the available pool of suitable creators.
Lack of a clear funnel & tracking model
The team needed a clear process to move KOLs from reply to post. Status tracking for contact, signup, and first post was not standardized.
TokenMinds Solutions
Crypto influencer criteria and targeting
TokenMinds and CoinMarketCap agreed to crypto influencer criteria before outreach. Criteria covered follower range, engagement, content focus, and non Chinese markets.
Crypto influencer research and vetting
TokenMinds identified KOL candidates on X and Bsquare. TokenMinds checked follower count, engagement, and content quality against the criteria.
Warm and cold outreach
TokenMinds contacted shortlisted KOLs using existing relations and direct outreach. TokenMinds handled replies and questions agreed channels.
Guided onboarding workflow
TokenMinds guided accepted KOLs through Community account signup steps. Support covered creator account creation, consent form, and profile completion.
Crypto Influencer Research and Vetting
TokenMinds applied clear mandatory requirements for every crypto influencer.
Limited promotional content
Account avoids excessive promotional posts and giveaway focused content.
Real audience engagement
Recent posts show organic comments, reposts, and likes from real followers.
Value driven content
Posts share insights, news, or education on crypto and Web3 topics.
Active posting cadence
Creator posts regularly within recent weeks and stays active over time.
Crypto Influencer Onboarding Workflow
Collect base profile details by TokenMinds
Records username, X link, follower count, and Telegram handle.
Approval process by client team
CoinMarketCap reviews each profile and updates internal review status and comments.
Outreach process by TokenMinds
TokenMinds contacts approved profiles, explains Community, and confirms initial interest.
Negotiation and agreements by TokenMinds
Aligns expectations on activity, timelines, and Community participation with each KOL.
Guide and onboarding process by TokenMinds
Guides account signup, consent form, and profile setup until the account is live.
Before vs. After TokenMinds Collaboration
Area | Before TokenMinds | After TokenMinds |
KOL sourcing | Limited time and reach for new KOL discovery | Access to a broad TokenMinds KOL network and structured research |
Team capacity | Outreach depends on internal team capacity only | Outreach and follow up handled by a dedicated TokenMinds campaign team |
KOL quality control | Criteria for content and engagement not fully formalized | Shared written criteria for quality, activity, and follower requirements |
Funnel visibility | Status from contact to first post not always visible | Shared tracking document for each KOL from contact to account live and posting |
Retention and handoff | Retention work not clearly assigned across the team | TokenMinds supports activity, then hands KOL contacts to the CoinMarketCap team |
Crypto Influencer Marketing Collaboration Results
125+ KOLs in the vetted outreach pool
TokenMinds prepared a pool of more than 125 vetted Web3 KOLs.
75+ CTA creator milestone target
The first milestone targeted 75 creators who complete signup and a first post.
Retention recognition
CoinMarketCap noted strong activity among CTA KOLs onboarded through this program.
Key Learnings in Crypto Influencer Collaboration
Clear crypto influencer criteria support faster decisions
Defined ranges and content rules reduce debate and speed up approvals.
Wide influencer networks improve conversion
Existing relations and broad networks increase reply rates and confirmations.
Full funnel tracking protects campaign value
Stage based tracking shows where influencers stall and where support is needed.
Run Crypto Influencer Onboarding Campaigns with Tokenminds
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