SenturoPay: Scaling a Crypto Payment App Through Full-Funnel Marketing

Executive Summary

TokenMinds helped SenturoPay increase its online visibility and audience trust. As a crypto payment app, SenturoPay needs a stronger digital presence. The platform also needs wider reach across online channels. Our campaign therefore focuses on steady and structured channel growth.

Key Crypto Marketing Highlights

• Social media campaign for educational and awareness purposes

• On-site and off-site search engine visibility optimization

• Influencer marketing with crypto and finance audiences

• Community airdrop contest for participation and engagement

Client Overview

SenturoPay

SenturoPay is a crypto payment application. The platform allows users to store, send, and spend digital assets through one mobile app. It provides a virtual crypto card that connects with common payment networks. Their goal is to make crypto usage simple and practical for daily payments.

Industry: Crypto Payments and Financial Technology

SenturoPay’s Objectives:

• Increase online visibility across social and search channels

• Build user trust through clear and compliant communication

• Educate audiences about crypto card usage and security features

• Expand digital reach to support user acquisition and community growth

SenturoPay’s Challenges

• Early-Stage Platform Presence

SenturoPay entered the market with a limited digital footprint.

• Low Online Visibility

The platform appeared rarely across social and search channels.

• Small Community Base

Initial social followers and engagement levels remained limited.

• Weak Search Discoverability

Product pages ranked low for relevant payment-related queries.

• Trust and Security Concerns

Users hesitated due to crypto payment risks and compliance uncertainty.

TokenMinds Solutions: Full Funnel Crypto Marketing

TokenMinds designed a structured full-funnel marketing plan for SenturoPay. The strategy focused on building visibility, trust, and community step by step. Each solution supported a different stage of audience behavior.

1. Social Media Marketing

Educational and engagement content on X and Telegram to build early credibility.

2. Search Engine Optimization

On-site and off-site visibility improvements to strengthen search discoverability.

3. Influencer Marketing

Collaborations with crypto and finance creators to expand reach and traction.

4. Airdrop Campaign

Simple meme contest to encourage participation and community interaction.

Crypto Marketing Solution Funnel

TokenMinds structured the SenturoPay campaign using a layered marketing funnel. Each layer prepared the next step and guided user attention gradually. Users could find information, validation, and engagement in clear sequence.

Funnel Flow

1. Social Media → Build awareness and provide basic information

2. SEO → Improve search visibility and online trust

3. Influencer Marketing → Expand reach through trusted voices

4. Airdrop Campaign → Encourage participation and community growth

1. Social Media Marketing

TokenMinds positioned social media as the first contact point for SenturoPay. The goal focused on education and early credibility.

Channel Focus

• X 

For real-time updates and short explanations

• Telegram 

For community support and announcements

Content Pillar Approach

• Education → Majority education about features, security, and card usage

• Engagement → Moderate engagement through polls, comments, network preferences

• Conversion → Controlled conversion posts for referrals and app download

Compliance and Quality Control

SenturoPay operates in a regulated finance environment. Every post required careful review before publication.

• Internal Quality Assurance

Two internal reviews checked clarity, accuracy, and consistency.

• Compliance Review

A dedicated compliance check ensured regulatory-safe communication.

• Risk Reduction

This process minimized misleading claims and policy violations.

This process reduced regulatory risk and improved message accuracy. The social ecosystem therefore appeared informative, active, and trustworthy.

2. Search Engine Optimization 

TokenMinds positioned SEO as the validation and visibility layer. The goal focused on helping users find SenturoPay through search.

On-Site SEO

Content Development

1. Educational articles about crypto card usage and app features

2. Guides, tutorials, and FAQs to answer common user questions

3. Focus on product-related and lower competition keywords
   
   
   

Technical Enablement

1. Indexing Setup

Search engines verified and enabled for proper visibility.

2. Sitemap Submission

Structured sitemap improved page discovery speed.

3. Meta Optimization

Titles and descriptions refined for clarity and ranking signals.

4. Internal Linking

Page connections improved navigation and crawl flow.

Off-Site SEO

Regional Focus

• Asia

• Turkey

• UAE

• Philippines

• Switzerland

These regions were selected based on early market expansion priorities. Also because of their strong crypto payment adoption.

Media Qualification Requirements

1. Domain Authority

Only reputable and established websites are selected.

2. Organic Traffic

Media partners required consistent visitor volume.

3. Regional Relevance

Sources aligned with target market priorities.

4. Editorial Credibility

Publications reviewed for accuracy and professionalism.

5. Compliance Safety

Content wording reviewed to avoid financial misstatements.

Influencer Marketing

We focused on expanding reach and accelerating audience growth. The campaign targeted crypto and finance-focused creators instead of lifestyle profiles.

Collaboration Approach

• Influencers selected based on audience relevance and credibility

• Content formats included short insights and discussion threads

• Messaging aligned with compliance-safe finance communication

Airdrop Campaign

Our goal is to focus on turning viewers into active community members. The approach avoided complex task farming and kept entry simple.

Campaign Format

• Meme contest hosted on X

• Short campaign duration with clear rules

• Tiered USDT rewards for selected participants

Participation Logic

• Follow SenturoPay account

• Join Telegram community

• Reply with original meme content

This structure encouraged creativity and reduced entry barriers. The campaign supported community interaction without aggressive incentives.

Before and After Crypto Marketing Campaign

SenturoPay’s Crypto Marketing Campaign Results

The campaign produced measurable visibility and community growth across channels.

• 7,000%+ impression boost

From around 300 impressions to over 21,000 impressions.

• 1,415%+ follower growth rate

From 51 followers to approximately 780 followers.

• 1,200%+ website traffic increase

Higher search visibility and influencer exposure drove more page visits.

These results indicate stronger brand exposure and higher audience interest during the campaign.

Promote Your Business with TokenMinds Crypto Marketing

Schedule a free consultation here

FAQs

1. What is a crypto marketing campaign? 

A crypto marketing campaign is a digital promotion strategy for crypto platforms. It uses several channels to increase visibility and engagement.

2. What channels are used in a crypto marketing campaign?

Common channels include social media, SEO, influencers, and community activities. Each channel supports a different stage of audience awareness.

3. Can a crypto finance project run promotional campaigns? 

Yes, but communication must follow regulatory and compliance guidelines. Messages should stay factual and avoid financial promises.

4. How does SEO support crypto finance platforms?

SEO improves search visibility so users can find product information easily. It also builds credibility through structured content and media mentions.

5. Why use influencers in crypto marketing campaigns?

Influencers already reach audiences interested in digital finance topics. Their mentions spread awareness faster than organic reach.

6. How do community contests or airdrops support crypto campaigns?

Community activities encourage participation with low entry barriers. They help turn passive viewers into active followers.