Hello everyone, welcome back to the TokenMinds Training series.
Today we’ll talk about how Web3 projects can get real media coverage, not just mentions, and how PR can be used to build trust, visibility, and long-term brand awareness.

This session focuses on two things.
First, how to turn a Web3 project into a clear story that journalists actually want to cover.
Second, how to build a repeatable PR process that keeps generating attention instead of relying on one-off announcements.

Media coverage comes in different forms.
Press releases work well for launches and milestones.
Media briefs help journalists quickly understand the story and key numbers.
Expert commentary positions founders as reliable voices on market trends.
Thought leadership builds long-term credibility.
Technical explainers help journalists understand complex Web3 ideas in simple terms.

Journalists connect with people, not protocols.
A strong founder story makes Web3 ideas feel real and relatable.
It explains why the problem matters, how the founder experienced it firsthand, and what future they are trying to build.
This makes interviews more engaging and gives journalists clear quotes they can use.

Good PR is not about blasting emails.
It’s about trust over time.
Staying in touch between news cycles, sharing helpful insights, and being responsive builds familiarity.
Journalists remember people who are easy to work with and helpful, even when there is no immediate pitch.

PR starts before talking to any journalist.
Every project needs one clear sentence that explains what it does, why it matters now, and who benefits.
This sentence becomes the base for pitches, interviews, quotes, and announcements.
Without this clarity, coverage becomes inconsistent and confusing.

Journalists write about trends, not products.
Announcements work best when they connect to bigger topics like regulation, adoption challenges, or user behavior changes.
Instead of forcing attention, the project fits naturally into a story journalists are already covering.

Not all journalists are a good fit.
The goal is to find writers who already cover similar Web3 topics.
Using tools like Google News, X search, or media platforms helps narrow the list.
A focused list of twenty to thirty relevant journalists works better than mass outreach.

Finding contact details is not enough.
Reading recent articles shows what topics a journalist cares about and how they frame stories.
When a pitch matches their usual focus, response rates increase naturally.
Relevance matters more than volume.

Journalists work fast.
Having short quotes, a one-page overview, and clear background notes makes their job easier.
Simple, outcome-focused language helps stories move from pitch to publication faster.

Strong PR comes from ongoing interaction.
Sharing useful insights, congratulating journalists on their work, and responding quickly builds rapport.
Journalists return to sources they trust and enjoy working with, especially under tight deadlines.

Chainlink is a strong example of consistent PR execution.
They connect announcements to market trends, provide clear expert commentary, and align updates with active news cycles.
Over time, this approach led to broad media coverage and positioned them as a trusted industry reference.

TokenMinds helps Web3 projects plan and run structured PR programs.
We define clear narratives, research the right journalists, prepare media-ready materials, manage outreach timing, and track results.
The goal is not just coverage, but long-term brand visibility and trust.

Thank you for watching. If you're ready to build consistent media coverage and long-term brand awareness for your Web3 project, reach out to TokenMinds. We’d love to help you turn PR into a reliable growth channel.