[Narrator]

Hello everyone, welcome back to the TokenMinds Training series.
Today we’ll break down how to use social media as a structured growth engine to build real traction before your Web3 launch, not just surface-level visibility.

This session focuses on momentum before launch day.
We’ll cover how to build awareness, trust, and a real community through coordinated workflows, and how to create a scalable social system that reduces launch risk instead of increasing it.

RADA Foundation is a blockchain-powered football crowdfunding platform.
Instead of treating community building as random posting, they transformed it into a continuous, data-driven growth process.
Through a strategic partnership with David Villa, they gained credibility.
Before launch, they built thousands of engaged followers and created launch-ready momentum.

Most Web3 projects launch without a real audience.
There are no followers, no interaction, and no credibility.
Fundraising suffers, valuation drops, and exchange negotiation power disappears.
Exchange fees can exceed fifty thousand dollars, yet marketing budgets burn with no traction.
When launch day comes, momentum is weak and token price collapses quickly.

RADA started from zero followers in a crowded Web3 market.
They implemented a structured content calendar with weekly production batches.
Three content pillars were defined: football, Web3 technology, and RADA product features.
Daily posts followed consistent purple and blue branding with educational, mission-driven messaging.
The result was daily visibility, strong brand recognition, and an educated audience before the IEO.

Followers alone were not enough.
RADA needed active participants.
They ran two to three giveaways per month with reward pools between fifty and three hundred dollars.
Twitter AMAs with partners, themed campaigns, and daily engagement shifted the community from passive observers to active contributors.
Telegram grew rapidly, and cross-community exposure increased across networks.

RADA secured a partnership with David Villa, a globally recognized football legend.
The campaign rolled out in phases, including quote graphics, behind-the-scenes storytelling, and coordinated posting timing.
This created viral engagement, media coverage, and a strong credibility boost.
The partnership became narrative fuel, expanding reach beyond Web3 into the football audience.

RADA converted followers into contributors.
They launched polls for Best Player and Rookie Player votes.
They created branded interactive graphics and community debates.
Public result sharing amplified visibility and fueled ongoing discussion loops.
Interactive posts increased engagement, which increased algorithm reach, leading to organic growth and stronger emotional ownership.

Before the campaign, there were zero followers, no daily engagement, no visibility, and weak launch readiness.
After execution, RADA built over five thousand three hundred organic Twitter followers, an active Telegram community, and high daily engagement.
They secured listings on Probit, MEXC, BitMart, and Coinstore.
Community momentum translated directly into successful IEO positioning and stronger exchange leverage.

Across more than thirty token launches, one pattern is consistent: early traction creates leverage.
This requires content infrastructure with professional calendars and branded visuals.
It requires a community growth engine built on giveaways, AMAs, and daily engagement management.
And it requires partnership momentum through strategic announcements and coordinated campaigns.
TokenMinds delivers end-to-end social campaigns designed to build the community your launch needs.

Thank you for watching and see you in the next training video.