What are PFP NFTs? And some actionable NFT Marketing Strategies

The Crypto market is awash with new NFTs projects. CryptoPunks, Bored Apes, Etherrocks — some of them selling for hundreds of thousands or even millions of dollars. PFP, which stands for “profile picture” is one of the most popular types of NFTs. In this article, we will explore some of the most interesting PFP focused NFT projects. We will also show you some tips and NFT marketing strategies on how to get attention for your next NFT project.


In case you are not familiar with NFTs, let’s have a quick recap of the basics of NFT in an ELI5(Explain Like I am 5) style. An NFT or a Non-Fungible Token is a way to represent ownership in the digital world. We all have some experience with collections. Think about your post stamps, limited edition of Cola Cans, and Pokemon Cards, NFTs are just digital versions of them.

Some of the common NFTs examples are collectibles, digital art, game items, domain names, virtual lands, and many more. Backed by blockchain technology, the scarcity of individual NFTs can be verified by checking the smart contract of the NFTs that we own/intend to buy. Investors/creators can now tell the world with 100% certainty on the exact number of copies of the NFT project and the history of its ownership, hence created the authenticity of the NFT.

CryptoPunks — The Origin of PFP NFTs

We cannot explain PFP NFTs without mentioning CryptoPunks. CryptoPunks, very often called Punks, is one of the more recognized NFT projects. Thanks to the publicity brought by celebrities and real-world auction houses, now the cheapest Punk worths around $350k. And just four years ago, we could all acclaim and mint a Punk by paying a few dollars for a transaction on Ethereum.

Launched by LarvaLabs, CryptoPunks is a collection of similar pixelated characters with variations of traits, such as hats and sunglasses. Punks started gaining popularity within the crypto community, with people, artists, and celebrities started using them as their profile pictures. That is the beginning of the PFP Mania. There are more NFTs created to be used as an online avatar, and in most cases, as profile pictures.

NFT Marketing Strategies
Jay-Z puts a CryptoPunk NFT as his Twitter profile picture in June 2021

PFP NFTs Popular Examples

One of the earliest NFT projects that benefited from the PFP mania was the Bored Apes Yacht Club (BAYC). Created in April 2021, the collection of high-resolution images of apes will be soon featured in the Christie’s and Sotheby’s auction like CryptoPunks. Without a doubt, their prices will surpass the current range of 40ETH for the cheapest ones.

Another popular PFP NFT project — Oudgy Penguins was even featured in the New York Times, just because they are CUTE.

NFT Marketing Strategies

There are more interesting PFP NFTs, such as CoolCatNFTs, Meetbits, and Mutant Apes, that have kept the NFT market busy. Among all these projects, there is an upcoming trend of using PFP NFTs as avatars in games, Blankos Block Party is one of the representatives. It is a multiplayer party game featuring digital vinyl toys known as ‘Blankos’ that live on a blockchain.

“ Most games, if you bought Spider-Man character, or “League of Legend” Skin, they’re virtual items, they stay with that ecosystem. That’s nothing else you can do with them at that point. And what we are experimenting with Blankos, is Players Own Them. Them can sell these assets, they can level them up, and mash them up to create new ones and all that. So it really gives players a lot of freedoms to build, play and earn.” — Mythical Games CEO, John Linden, in an interview with Bloomberg.

NFT marketing —Actionable Strategies

Even though NFTs, especially PFP NFTs have a bright future, NFT development and marketing are not a walk in the park. Here are some actionable NFT marketing strategies to use for your next project.

  1. Crypto Influencer marketing

Influencers can influence the buying decisions of followers. They help marketing your NFTs, resulting in enhanced acquisition and valuable bids. Here are some advantages of working with influencers:

· Trust: Influencers have an established audience that enables your project to gain trust. That saves NFT owners the time and resources they need to create trust with new audiences.

· Niche communities: Crypto Influencers have expansive niche communities. It enables you to reach them without the need to develop one. When working with many influencers, your project becomes viral online and starts trending.

Influencer promotion tactic is an essential component of your NFT marketing. Thus, an experienced crypto pr agency helps you to reach the top crypto influencers.

2. Crypto Community Engagement

The NFT crypto community refers to a group of people actively collecting, trading, selling, and engaging in conversations about Non-Fungible Tokens or NFTs. A creative who shares links to their art or project shill their NFTs. Those who buy NFTs and resell them for a profit are called flippers.

Building an NFT crypto community from the very beginning is crucial. Not only does a strong community set the foundations for a successful NFTs sale, but it can also generate buzz that attracts buy-in — and bring additional traffic to your profile.

3. Crypto Bounty Campaigns

A bounty campaign is a Crypto Marketing Strategy under which potential contributors (bounty hunters) perform promotional activities on behalf of a company in return for a percentage of the project’s tokens. So, it involves creating small tasks for bounty hunters to perform and paying tokens(or NFTs) in exchange.

With Crypto Bounty Campaigns, NFT projects can benefit in many ways, such as:

  • Create awareness among a targeted audience
  • Build a strong community of advocates for your NFT project
  • Cut costs on paid advertising


NFTs are one of the hottest topics in Crypto at the moment. Yet, NFT marketing isn’t a walk in the park, and it requires specific knowledge and skills. Hire an NFT development and marketing company, like TokenMinds, which can lift your burdens.


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