If you ask ICO project founders what their goals are, many will say that they want to increase ICO traffic. It’s something that is a consistent issue.
There are so many ways to increase traffic to your ICO website, and in this ICO marketing guide, we discuss some of them.
1. ICO Banner Ads for ICO traffic
This is so obvious, we’re going to look at it first. ICO banner ads (try our crypto banner advertising) are a great way to attract traffic. However, achieving a high click-through rate is essential to the success of your ICO banner ads. These ads not only bring click-through traffic directly but also help to convert users thanks to the awareness they create. You also want your ICO banner ads to appear on several crypto-related websites to enhance their impact. For instance, Etherscan.io and CoinMarketCap are some of the most visited sites within the cryptocurrency space.
2. Implement ICO Business to Business Marketing (Email Marketing)
So many ICO projects are focused on attracting investors through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update about your upcoming ICO. Also, don’t overlook the power of word-of-mouth marketing, especially from people who have already joined your community. A friendly email reminder about ICO dates or project updates can help you boost your traffic.
3. Use Crypto Influencers
Crypto influencers can add value to your project. But you have to use them wisely. The best thing to do is to partner with crypto influencers to promote your project on channels like Twitter, YouTube, and Instagram, etc. Also, you don’t have to hire a huge influencer with a million followers. You can target various types of influencers to generate ICO traffic. Popular crypto influencer accounts on YouTube, for example, attract thousands of views on their videos, which you can easily convert into ICO traffic.
Another way to increase traffic to your ICO is to use social media channels to promote your ICO content. Twitter is ideal for short, snappy (and tempting) links. You might also find great traction with image-heavy social sites like Pinterest and Instagram.
4. Try ICO PR Services
The best strategy for getting your articles published on leading crypto media without being marked as “sponsored” (no one likes to be sold things) is to collaborate with a reputable ICO PR agency. ICO agencies take away the stress of creating quality content and building a memorable brand by offering projects professional with ICO PR services. So it always makes sense to outsource the responsibility for creating content to an ICO agency so that you can focus on other aspects of running a company
Once you submit an article to a large media outlet, make sure it is of good quality and has some value for the reader. That means the story itself should be devoted to the resolution of some issues with detailed market research rather than simply directing readers to your company and its goals. Lazy content won’t cut it even if it is for PR purposes. Positive media engagement through crypto PR services can position your ICO as credible and trustworthy.
Speaking of content aggregator sites, it doesn’t hurt to submit links that audiences on Reddit and Bitcointalk will find genuinely useful. But don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Choose a relevant subreddit (preferably crypto-related), submit your content, then watch the traffic pour in.
5. Create Valuable ICO Content to Attract ICO Traffic
ICO content that’s not visible cannot perform. The minute a new piece of content publishes, make sure it hits all social media channels and other online crypto communities. You also want to make sure that you offer something valuable to readers. Following are some of the ways to promote your ICO content:
Blogs/Articles: These can take many forms, from topic content clusters and pillar pieces to short breaking news pieces. It can also include list items and how-to guides spanning 3,000 words or more.
White Papers: Super granular pieces that provide solutions with data on how to solve a very specific problem. Example: how to use decentralized finance to facilitate peer to peer lending.
Page Level: The main service/product pages on your website. Typically, this is where people find the information needed about the project.
Case Studies: Content that displays successes with your technology or company.
Infographics: Graphics that appeal to the eye and explain the value of your project in a visual way. Infographics are best paired with SEO optimized content, such as a blog or case study.
Videos: Optimize Videos for ICO/IEO for each channel through proper tagging and headlines. They also can complement an optimized article, blog, page, or another type of SEO content.
Additionally, make sure you create irresistible headlines to drive traffic. Without a compelling headline, even the most comprehensive blog post will go unread.
6. Build a Community
Building a community around your project is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus to increase community engagement. Also, create a dedicated forum (or Telegram) where visitors can ask questions. Answer questions and engage with your readers. Don’t forget to manage your community to promote healthy discussions and better engagement, however.
As a leading ICO marketing firm, TokenMinds is dedicated to helping blockchain projects increase ICO traffic and boost their token sale success. Learn more about our ICO traffic and promotion services.