Crypto Marketing campaigns are effective at driving web traffic. With the right messages, your project can convert visitors to investors and achieve fundraising goals.
You will get a satisfying ROI when you have a clear strategy to guide your Crypto Marketing Campaigns. Here’s how to create such a strategy:
1. Advertise crypto offers on search engines
With search advertising, you can promote your project or offers on search engine platforms, such as Google, Bing, or Yahoo. While your crypto ads can appear in search results, they can also display across Google partner network websites (sites approved to display ads).
2. Use display advertising for crypto offers
You can launch a display crypto advertising campaign with search engines like Google, Bing, and Yahoo. However, Google is the preferred choice for many crypto projects because the Google display ads can also appear on YouTube.
The beauty of display crypto advertising is the ads are versatile enough to tailor specifically to your needs for targeted results. A well-rounded crypto advertising agency service may utilize multiple channels for various purposes, including:
· Crypto events - e.g. Consensus, Token Summit, Blockshow, Blockchain Conference
· Bounty campaigns – Announced through forums, Telegram groups/channels)
· Display advertising direct – e.g. CoinMarketCap, Etherscan, CryptoCompare, ICObench, Bitcointalk, etc. – the best for reaching cryptocurrency enthusiasts directly.
· Paid PR - e.g. Cointelegraph, Coindesk, Cryptonews, etc.
3. Social media advertising for crypto offers
If you decide to use social media for promoting your crypto offers, try to use video or image ads, as these tend to perform better than text ads. Direct advertising of crypto projects on Facebook requires prior approval that you can get around this ban by hiring an authorized crypto advertising agency like TokenMinds to publish ads on your behalf.
As for Twitter, you can use cost-per-follow (CPF) display advertising to attract more followers to your profile. Bitcointalk is a highly respected platform offering auctioned advertising space for projects. On Bitcointalk, advertisers are charged either on the number of impressions or the duration of the campaign as stipulated in the Insertion Order (IO).