To achieve cryptocurrency marketing success, you need to have an innovative and effective way to reach your target audience. Many blockchain projects fail, because of their lack of expertise and knowledge in promoting their project. In this article, we share a list of the Top ICO Marketing Companies and discuss the importance of working with such a firm.
Before we dive into the top ICO marketing companies list, let’s explore the different crypto marketing strategies you need to promote your ICO.
How to do ICO Marketing
In order to create and execute a successful ICO campaign, you need to have the right strategy that will enable you to attract the investors and funding you require.
1. Have a road map
Like any company, a successful launch of an ICO requires you to understand your product, target audience, and growth strategy.
Usually, this starts with an informational document in the form of a white paper. This document is a first class general description of your project and serves as a technical plan for your project. Your whitepaper should be accompanied by a roadmap that documents your schedule and provides investors with reasonable expectations for its launch.
Once you have the necessary guideline for your product established, develop a plan that includes a price and protection strategy for your investors. Depending on your product and use, specific legal qualifications provide parameters for its release.
2. Assemble a proven team with ability to execute
When starting an ICO, relationships are everything. Working on the project alone will not get your project very far. Keep in mind that you need a team of skilled professionals who can account for every aspect of the launch of an ICO. An experienced team is of great value to the project.
Developers with established backgrounds as well as marketers, strategists, and legal advisors can help you turn your ICO ambitions into a successful launch strategy. You can also partner with an ICO marketing agency that works with ICO projects to help fill the lack of talent within your company.
3. Community building
The most effective part to get more and more audiences to support your ICO is to validate the crypto community. You need to adopt a “community first” approach under which the project focuses on building strong community support, rather than relying solely on your own vision. The feedback of the community is essential in building project traction among users, investors, and the community as a whole.
Hiring an ICO advisor who has stronger skills in communication and cryptocurrency will assist you in carrying the attention of the community and will make them trustees to invest in your ICO. Furthermore, social media plays a key role in fostering such a community oriented approach. A strong social media presence can help in spreading the word about your project and garnering support. By resorting to the community first business model, you will be able to attract significant numbers of followers, which also raises awareness about the ICO in investor circles.
4. Business viability and technology check
Too many projects dive into ICO without even having a complete overview of their technology’s capabilities. Ideas are good, but they won’t satisfy your investors for long if unforeseen problems keep piling up. Your idea must also be feasible from a technology point of view. Moreover, the design of your technology needs to match the legal framework of your token economics.
If you already have a beta version of your technology, don’t sit on it. Scalability and security are often underestimated. Take the time and invest in various independent smart contract reviews and audits as well as security test runs. Ask yourself how blockchain technology is adding value to your business and keep in mind that small mistakes can have a big impact.
5. A well defined marketing strategy
Community building and PR strategies are essential tools to help you stand out in the industry. Before you start, set a solid marketing budget (about 5-10% of your ICO fundraising goal) to ensure that you can effectively promote the project. For ICOs, a marketing campaign includes social media marketing and web advertising, but also direct communication and a demonstrated influence in the crypto industry.
Communicate your goals and progress every step of the way in today’s social media such as YouTube, Twitter, and Reddit. Many ICOs are also developing their conversation in Discord and Telegram messages. All of these platforms are valuable marketing channels for an ICO. These tools & channels also form communities that allow you to connect with your customer base after the ICO launch.
Aim for a Transparent ICO Process
When it comes to the financial aspect of the ICO process, our best advice is to play it safe. Leave nothing to chance. You are navigating in an indistinct world, being reliable and professional is your best asset when it comes to distinguishing yourself and securing a successful outcome for your ICO.
Transparency is as essential as safety. Start by gearing up your wallets with the highest possible security features. We also advise for all the transactions to be fully automated and included in a smart contract. Last but not least, all the funds raised should go into an escrow account with multi-signature functions to ensure trust between all stakeholders.
Building a reliable and trustworthy ICO project will most likely bring you success, but it is also decisive when thinking about listings. Having your token listed on an exchange is a game-changer, as its value will be assessed with regard to the tokens it can be exchanged for.
Why ICO Advisor is Key
In the cryptocurrency world, an ICO advisor helps you create and implement strategies for building a strong community and achieving a successful token sale. They can give you a game plan that puts you on track to achieve your fundraising goals.
ICO Advisory Services don’t come in a one size fits all package. They include a wide range of services such as community engagement, PR and media outreach, influencer marketing, website development and SEO, and so on. Because of that, an ICO advisor can do much more than explain how to launch your ICO. Or help you pick which channels to use for ICO promotion.
Simply put, coin advisors help you with all types of ICO preparation. That means they can help you with everything from ICO strategy formulation to marketing and securing listing at top exchanges.
Top ICO Marketing Companies
Successful marketing makes all the difference between the success and failure of your ICO project. Top ICO marketing companies create a buzz around your ICO project, making it popular within the crypto community leading to a successful token sale.
Here are some of the ICO marketing companies to help you spread the word about your ICO.
TokenMinds is a leading Cryptocurrency Marketing Agency based in Singapore. Some of their prominent clients include Celsius, Ebakus, Capdax, Bezant, Birdchain, and more.
The company offers SEO services with a content-first approach to acquire relevant organic traffic. The company also assists in running ICO campaigns on various crypto ad networks, Twitter, Bitcointalk, etc. For grassroots crypto marketing, the company helps build your niche community on forums like Telegram and Reddit.
In addition, they have a PR team to help you secure media coverage from some of the most popular crypto publications in the world. In terms of cryptocurrency marketing and fundraising, TokenMinds is hard to beat.
X10 is s another top ICO marketing company. Some of their ICO services include ICO advisory, PR, and influencer marketing. Their media PR packages for ICO projects include brand mentions in crypto specific publications such as Hackernoon, Bitcoin.com, Merkle, etc. They also offer community building and influencer marketing on channels such as YouTube and Telegram.
Coinbound is also one of the best ICO marketing companies in the industry. They offer public relations services as well as ICO marketing, growth, and sales. They have worked with many big name clients including eToro, CoinStats, OKEx, Shapeshift, among others. Coinboud also boasts a large network of crypto influencers with whom you can collaborate to promote your ICO.
4. Priority Token
Priority Token is another top ICO marketing company that has received recognition as one of the best in the business. In the past months, Priority Token has expanded to offer DeFi and NFTs marketing services as well. In terms of ICO advisory, they provide exchange listing, ICO launch, and marketing services.
FireCask is an ICO marketing company based in England. Some of their top clients include Expedia, Beauty Bay, Usercentrics, Funding Circle, Financial Times, and others. They offer a wide range of ICO marketing services such as content marketing, PR and email marketing, market research, brand partnerships, etc.
TokenMinds: ICO Marketing Agency Singapore
TokenMinds is one of the most trusted ICO marketing companies based in Singapore. It is a reputable ICO marketing agency that offers an array of online marketing services for ICO projects such as:
- SEO and website development
- Content marketing
- Paid ads (cryptocurrency advertising)
- Social media management
- Influencer marketing
- Community building services
- PR and media outreach
TokenMinds offer a customized ICO marketing strategy depending on your exact needs. Talk to our team to find out how we can help you achieve your ICO fundraising goals.