Crypto marketing: What project owners should know

Crypto marketing

As the popularity of blockchain technology keeps soaring, many projects have been introduced to the market. Project owners should develop a robust crypto marketing strategy that can attract the attention of eligible investors. Suffice to say, after investing massive amounts in your project; you must put it right in front of the relevant audience to attract sales.

Promoting crypto offerings can be tricky as it requires more tactics than just placing ads and banners on different websites. Through crypto content marketing, you must explain to prospects the use cases of your project and how it can benefit the users. If you lack crypto marketing knowledge, you may find the field a hard nut to crack and even intimidating. Here, we share excellent crypto marketing insights that can help you to generate leads for your project.

Harness the power of social media in crypto marketing

Crypto marketing campaigns largely depend on the power of social media communities. Your marketing team should use various social media platforms to spread the word about your project. You can engage social media communities in various channels, such as:

  • Twitter
  • Discord
  • Medium
  • Reddit
  • YouTube
  • Facebook
  • Steemit

Focusing on crypto niche channels, such as Steemit, Publish0x, and Reddit can give your crypto marketing campaign a big boost as the crowds already understand what crypto entails. It gives you an upper hand to promote your blockchain offerings to an experienced group.

Besides promoting your crypto project on these social media platforms, it’s also essential to engage with other projects in the ecosystem. Air your thoughts on current studies, events, and take part in discussions. You should engage famous individuals in the area and give insightful thoughts on why blockchain technology can impact businesses positively.

PR campaigns

‘Running a successful PR campaign can be game-changing for a business. Regardless of the size of your company, public relations can bring you closer to some of the biggest competitors in your industry. The key to success in PR is for your messaging to be creative and newsworthy.’

Source: Forbes

Media are an integral component of your crypto marketing strategy. They spread information to the right audiences. Here are some reasons you need to consider PR in your promotion plan:

·         Product education: Although the concept of blockchain technology is gaining popularity, many people still haven’t understood it. Experienced crypto marketing firms can help create and execute campaigns that can help crowds understand blockchain technology.

·         Solid brand identity and authority: The blockchain market is competitive as anyone can start. But, as a crypto entrepreneur, you need to establish yourself as a thought leader in the industry. When you regularly share high-quality content in various reputable publications, you’ll create a strong reputation. Many people will see you as a go-to professional in the blockchain field. Besides, your PR campaigns can help spread the word about your project, which is essential in lead generation.

·         Establishing a positive image in your community: PR strategies help in media engagement which establishes positive community relations. With positive media engagement and community relations, you’ll enhance your crypto marketing efforts through lead generation.

Bounty campaigns

A crypto bounty is a reward you offer to participants who can help you accomplish specific tasks related to your blockchain project. Various tasks, like tweeting, retweeting, and sharing a message, are rewarded.

PPC and Banner Advertising

Pay Per Click (PPC) is a promotional strategy that you should consider when planning your crypto marketing campaign. PPC comprises ads, videos, etc., placed on platforms like Google ads, Facebook, and LinkedIn. Through this campaign, you can attract massive traffic to your website.

Marketers can also ignite their promotion campaigns with banners. Currently, over 5k blockchain-related sites participate in banner programs. Evaluate the programs and choose the ones that fit your budget.

Crypto Marketing Airdrops

Airdrops are giveaways you distribute to those who register for your crypto program.  You need to mark the airdrops event on your calendar. With this strategy, you can easily attract followers and users to your program. Furthermore, the program helps in boosting liquidity to your supply. Although one shouldn’t focus wholly on airdrops, you can use them as an occasional strategy to engage audiences.

Influencer marketing

These days, many brands are promoting their services through influencers. As a blockchain startup, you can also take advantage of influencer marketing to promote your crypto business. Remember to choose relevant influencers who understand your niche well. If you lack the skills to look for relevant crypto influencers, you should hire an experienced blockchain marketer to help you.

Announce major events

The Crypto market is awash with projects that compete for few investors. So, it’s vital to ensure that you keep the community updated on the significant events of your project. You can pass your announcements through press releases and publish them on helpful niche tools, like crypto calendars. 

Affiliate marketing

Affiliate marketing resembles influence marketing, although the strategy is available for anyone interested in the product instead of having a large audience. Affiliates market the product to have a portion of its sales revenue. For promoting a brand/product, the affiliate marketer earns a commission. The professional looks for products they like and crafts sales content around them to attract users.

Hire a crypto marketing agency

If you lack marketing knowledge or don’t have time, you should consider hiring a crypto marketing agency. An experienced marketer has the resources to deliver a result-focused campaign. Before choosing one, ensure you conduct some background research to understand their experience and the quality of service they offer. Please inquire about the agency’s work portfolio, previous customers, and their team.

Press Releases

Crypto press releases are a fantastic technique to spread the word about your blockchain project. An excellent press release requires extensive efforts by your team. However, if you lack the knowledge of writing the announcement, it’s essential to hire an experienced PR firm to help you. Multiple platforms exist where you can publish your crypto news release. To get the best result out of your PR, use the following PR strategies:

  • Target the right audiences
  • Tip your users with a humble airdrop that can attract their attention

Email marketing

For a more personalized campaign, email marketing is one of the best strategies to use. Marketers using this tactic direct their messages to individuals existing as ordinary clients or potential consumers.  Through email marketing, you can inform people about your token or project launch. This strategy also helps you to tell your audiences about the latest updates and airdrops.

Website Development

Before you launch your crypto project, you should create a professional website. Remember to use an appealing design when designing your platform. Through the website, you can make and share informative content about your crypto business. You can also have a section on frequently asked questions (FAQ) and upload your whitepaper for lead generation.

Direct messaging

It’s a powerful method of spreading the word around about your crypto launch. This technique may bear fruit when your email marketing strategy fails. However, direct messaging can be counterproductive if you lack the skills to do it well. Here are tips to help you in creating the best explicit messaging texts:

  • Introduce yourself: The first message to a client is to introduce yourself. When crafting your introductory message, remember to appreciate your prospective client for choosing to follow you. Also, inform your audience that you’ll look forward to their connection.
  • Explain what you do: it’s critical to explain to your prospective client what you do. This enables them to know why you’re directly messaging them.
  • Avoid sending the same message to everyone else: many people will discover when you’ve copied and pasted messages. So, it’s critical to design a unique message that suits a particular individual.

SEO in Crypto Marketing

These days many people search online to get services and products. So, if you want people to see your crypto project, you must optimize it for visibility. Blockchain marketers should use specific terms that people use when searching for particular projects. Here are the tactics to use to clinch valuable traffic to your business

  • Research the whole niche and update search terms accordingly.
  • Find out the search terms that your competitors use.
  • Use long-tail search terms that are related to your niche.

Engage your community

You need to engage your crypto community once you create it.  If you don’t engage your group, it’ll disintegrate as nobody will see the value of sticking to a stagnant society. To achieve the goal, you must update the community about the milestones you’ve attained, provide timely announcements, and participate in AMA (Ask Me Anything) sessions. Community managers should also hold impromptu question-and-answer sessions where they tip the participants.

Fairs and public Events

Fairs and crypto events are venues where you can create new relationships. Through these events, you can tell potential investors about your project and how it can benefit them. These events also offer you an opportunity to popularize your brand via public relations.

Build a compelling brand

A great brand should be unique and stand out from the rest. The brand should mirror your business’ excellent benefits and create an emotional link with your target group. Doing some background research can help you understand what’s essential to your potential clients. With this knowledge, you can create visual properties and guides with your target audience in mind.


Podcasts are among the excellent techniques to improve your project’s promotion tactic. Besides educating your audience, podcasts also help in spreading the word to a broader audience. As audio content gains popularity, you can capitalize on podcasts as an effective method of developing brand awareness.

Keep your promises

You’ll be more authentic if you keep all your promises.  It’s better to underpromise and deliver more than overpromising and fail to honor your word.

Key takeaways on Crypto Marketing

As crypto projects keep coming to the market, it can be challenging to catch the attention of prospective investors. To set the ball rolling, blockchain project owners should articulate the best crypto marketing strategy to boost the generation of leads to their brand. Here are the key lessons to learn from this post;

  • Social media is powerful in crypto marketing: You can build your community on various social media platforms to help you market your crypto brand. Once you’ve your community, engage by creating buzz around your brand.
  • PR Marketing: Through PR tactics, you can establish yourself as a thought leader in the industry.
  • Influencer marketing: partnering with crypto influencers can help in popularizing your project to broader influencer followers.
  • Bounties: crypto bounties are incentives you give to people to help you perform specific tasks. Through the tactic, you can discover bugs in your project and market it.
  • Airdrops: These are giveaways you give to people registering for your program. If you announce the schedule on your calendar, many people will register to benefit from them.
  • Other strategies to use: email marketing, crypto fairs, creating a powerful brand,  and engaging the community.

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