Digital collections have become hotcakes, triggering a mad rush from established brands and artists for the NFT launch. However, a successful NFT launch requires a good plan. Without a clear plan, your launch will never gain traction.
An essential aspect of your NFT inauguration is articulating an NFT Marketing strategy. In summary. NFT promotion is tricky for many early-stage and existing businesses. But you can dodge the marketing challenge by hiring an experienced NFT Agency. Such a company has a pool of professionals and marketing tools to launch a winning campaign.
We dive deep into a promotion checklist an NFT Marketing agency uses for a successful NFT launch.
How to deliver a successful NFT launch
Once you create NFTs, launching them is your next step. Here are the marketing tools and tactics you can use for a successful NFT launch:
Have an exciting teaser
A teaser is engaging short content that offers a preview for your NFT drop. Developing effective 30-second video content to tease your target audience is critical. The quality of your teaser can attract or repulse your potential users. You can make it more attractive by using pristine pictures of your art, incorporating background melodies, and featuring a fantastic voice-over.
Developing a teaser for your upcoming project is an effective technique for creating buzz around your soon-to-come NFT launch. You can hire experienced NFT marketing services that offer the solution to assist you.
Create and share a roadmap
The roadmap communicates to your potential investors the project’s long-term goals and the milestones you want to achieve. For example, you can inform your community about your mint date, when to use the utilities, etc.
When crafting the roadmap, you should avoid including the exact dates. Instead, you should regard it as a living and flexible document that you change when the need arises.
Create a community for your project
Developing an engaged community will boost the success of your NFT launch. The community is central to any blockchain-based project. So, it should be among your priorities before introducing your project to your audiences. Community building is an intimidating exercise that can overpower you. You need to create a strategy for attracting your target audiences dispersed on various social media platforms.
At first, you need to have a few members of your community who can join you through whitelisting. These few members are the cornerstones of your community because they can assist you in spreading the word about your project.
Once you set up a community, you must educate members about your NFTs and their value. You must also keep the community engaged to prevent it from falling apart. Because you might need more advanced marketing tools and experience to manage a community, you must partner with skillful NFT marketers.
List your project on NFT platforms
NFT marketplaces are venues to find many of your target audiences. So, listing your assets here boosts your NFT Marketing efforts. Multiple platforms exist, and each has its unique features. While some marketplaces accommodate a broad range of NFTs, others only focus on specific digital collections. Here are the popular NFT marketplaces:
- Opensea: this is a famous platform to trade your NFTs. It supports various niches, such as artworks, music, digital worlds, etc.
- Rarible: this is one of the more popular NFT marketplaces which sells NFTs from different blockchain networks such as Ethereum, Solana, etc.
- SuperRare: This marketplace focuses on collecting and trading single-edition digital artworks.
- Foundation: it’s an invite-only NFT platform for artists and collectors.
The giveaway tactic can yield positive results quickly, especially when persuading people to join your community. The campaign also creates hype around your upcoming NFT launch. Through this tool, you reward people after accomplishing specific tasks like retweeting your post.
Price your NFT drop fairly
The initial NFT price can make or break up your NFT launch. Your drop won’t gather marketing momentum if the mint price is unreasonable. Also, many collectors, potential investors, and fans may walk away from your project.
Besides creating a fair rate, you should also set up a reasonable royalty on secondary sales. An exorbitant royalty denies holders from enjoying their community’s value.
Regular communication from founders creates trust in your community. You should keep the group updated on essential developments about your project. Communication can take many forms, such as Q&A sessions, AMAs, and sharing reports about the industry. Remember, going radio silent after the NFT launch can derail energy.
Focus on SEO
Proper search optimization tactics can boost the organic visibility of your project. Potential investors looking for your project can easily find you when they search using specific keywords. So, you must invest in effective SEO campaigns to help your project rank high on search engine results pages (SERPs).
Add your release to an NFT calendar
An NFT calendar is among the essential marketing tools for your release. Adding your drop to a calendar helps people to know when your NFT launch will be available for buyers. Many investors are on the lookout to discover new projects to invest in.
Apart from letting investors know about your drop, this technique also helps create excitement about your project.
Conduct email marketing campaign
Email marketing can help you in sharing personalized marketing messages. Once users have subscribed to your email, you can send messages covering various topics, like NFT launches and price movements. The email should have a call to action (CTA) link they can click and perform specific actions.
Hire an NFT Agency
Launching your NFT project is a formidable undertaking that can stagger you. You can steer clear of the stress that the launch can occasion by hiring an NFT Agency. Such a company has experienced NFT marketers and uses the right tools to conduct a successful NFT drop.
Experienced NFT marketing services use a specific checklist to conduct a successful NFT launch. The list has various tools and strategies to use during a release. NFT project founders can leverage the methods and tools explored to take their businesses to the next level.