STO Marketing Strategy: How To Launch And Market STO

STO Marketing Strategy: How To Launch And Market STO

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Written by:

Jul 18, 2023

Jul 18, 2023

It is critical to have a well-thought STO marketing strategy in order to achieve a successful   STO  launch and sale.

STO, if it is your first time coming to the term, are security tokens that represent the ownership and the rights entitled with securities. In other words, security token holders are entitled to many rights like equity, dividends, profit sharing rights and etc. With the advent of blockchain technology,  all these rights can be coded into a smart contract and traded as a token.

When it comes to STO marketing, new models of marketing are required. The mass marketing strategy that worked so well for ICOs due to things like Telegram communities, large Twitter followings, and endorsements from influencers, is not applicable to STOs. This is because STOs are tailored strictly for accredited investors. Thus, a successful STO marketing should focus specifically on reaching only the accredited investors who are actually capable of participating in the offering.

What’s the cost of launching an STO


To launch a successful STO, you will need to take into consideration the following costs:

  • Token Is