A new awakening has been witnessed in the era of Web3, its associated blockchain, cryptocurrency and non-fungible token NFTs technologies have ushered in a new age internet revolution. As well as that, with the emergence of this new virtual landscape, it’s important that companies and then content makers utilize some SEO techniques to be visible in this progressive today’s world.
Here are the main topics that are going to be covered in this in-depth article: what Web3 SEO is, and how to use this tips and techniques for the enhancement of Web 3 technologies presence in search engine results.
Traditional SEO vs Web3 SEO
Well, Web3 SEO has some similarities with a conventional kind of traditional set up but different in the following;
Target Audience: Web3 SEO is focused more on web3 target audience interests as compared to the older focus of technical requirements for more conventional reach.
Traditional SEO: Search engine optimization in the standard way is known to most people and it mainly focuses on general search engines like Google, Bing, Yahoo. Web3 SEO on the other hand also includes non Industrialized systems such Pressearch and Yacy which offer decentralization and greater privacy and resistance to censorship.
Keywords Strategies: When getting into Web3 SEO straight away believe that you need to focus on your more specific technical area keywords based on web3, blockchain, crypto – NFTs and dapps.
Content Type: There is also the growing tilt towards content that borders into more Web3.0, more technical which requires technical expertise.
Backlinks: Backlinks from authoritative sites do matter in this case Web3 SEO but it is also important to get backlink from Web 3 communities including blockchain news websites, blockchain forums as well as application directories.
Keyword Research and Optimization
(1:02 - 2:20)
Let’s elaborate on the key steps involved in this process, along with recommended tools and techniques:
Brainstorming Web3 Keywords
The first step is to come up with a set of words or phrases that can be used by one’s audience to search for information about one’s Web3 project or niche. Think how your ideal user would reason and try to imagine all the possible questions they would like answers for or problems they would want solved.
In particular, consider the following:
Your project’s core offerings: What does the entrepreneur provide? What is the problem to be solved by those offerings?
Your target audience: what message are you sending? Who are the target users and what do they care most about?
Industry trends: What are the hot topics and buzz words in Web3?
Location specific keywords: Place focus geographical placement of your project by using appropriate regional key phrases. The reference text suggests examples like “NFT gallery [city]” or “DeFi services in [city]”.
Recommended tools:
Google Keyword Planner A free tool offers finding keyword ideas, estimations on searches based as well as competition & level.
AnswerThePublic: A website that provides help in coming up with question based key phrases as per the help required.
Ubersuggest: This is a lite version of a content or keyword suggestion tool owing to its freemium set up.
Analyzing Search Intent
After you’ve come up with the relevant phrases, there is a need to go a step further and fathom the search intent of the users. It informs them about the nature of content they should produce for better results.
Types of Search Intent:
Informational: The customer is looking for information or answers to questions (What is a smart contract?).
Transactional: The customer is willing to do an action, such as buy something or register for a service (buy NFTs near me).
Commercial: The customer is in the process of assessing available products or services, but hasn’t reached a purchase stage yet (best crypto wallets).
Navigational: The customer is attempting to locate a website or a specific web page (OpenSea NFT marketplace). Nonetheless, How to Analyze Search Intent:
Look at the query itself: A question might help you understand the purpose of the search based on the words used in the search.
Analyze search results: Check which type of content has been optimized for the targeted users. For example, their targeted keywords might be common with a particular search intent.
Use keyword research tools: Few of the available research methodologies come with capabilities that enable them to deduce the search intent of the users.
Comprehending the Long-Tail Keywords
Long-tail keywords define niche audience phrases that are a little longer than usual. These keywords usually have less volume of searches but more rates of conversion as the users are further down the line in terms of being ready to take action.
Example: For instance, if someone is targeting the broad keyword, “cryptocurrency,” they can go a step further and narrow down what actions could be sought like, “how to buy bitcoin through a credit card”.
Advantages of Long Tail Keywords
Less competitive: Long tail keywords will mostly have much lower competition than the broad keywords hence earring the possibility of ranking for them.
Higher traffic conversion: Long tail search phrases lead to users who are only searching for what you have to offer, so increased chances in conversions.
Content created for the Long Tail keyword is likely to contain just what the user is searching for thus improving user experience.
Competitive Analysis
You can learn a lot from your competitors’ SEO practices, especially in targeting specific keywords, the ranks they are in, and the weaknesses they have. You can take advantage of these and find ways on how you will outdo them.
Suitable tools:
SEMrush: It is a detailed search engine optimization application allowing users to analyze competitors, conduct keyword analyses, monitor backlinks and in fact, much more.
Ahrefs – Another one of the popular SEO tools with features that are similar to that of SEMrush.
SpyFu – It is an exclusive keyword & domain research tool or spy tool for rival keywords.
How Do You Spy On The Competition?
Recognize your foremost competitors – Identify the primary top sites or projects that are outranking you in Web3.
Use SEO tools to undertake keyword assessment of your competitors: Look at some of the keywords that are ranking for your competitors, volume, and search traffic among other tools.
Search for the available gaps: Search for some keywords that your competitors are performing poorly on and your content has unique angles.
By following the previously stated steps and employing the suggested tools, it is possible to perform proper keyword research and optimization for the Web3 project. Do not forget that keyword research optimization is never a one-time affair so that regular evaluation of the keyword strategy is crucial in keeping relevant in competition.
Creation and Retouching of the Content
(2:20 - 3:34)
The first text gives particular attention on how one must produce quality and relevant content for the Web3 audience. Let us look at the other specific areas regarding content creation and content optimization for Web3 SEO:
Quality & Relevant Content
The web3 audience is well informed in technology. They demand more backgrounder information, tech data and practical knowledge. In order to garner their attention and command their respect, your content should go beyond superficial and general descriptions.
Know Your Target Audience
The first step is to know the target audience's needs, wants and pain points in detail. What questions do they want answered? What do they need to solve? What content do they wish to have? Research well and draw up your characters, who will one day be your customers to whom you will sell content.
Create Content that’s Useful and Valuable
Consider what makes your audience education, information or entertainment and make your content centered around that. Provide answers to their challenges, give practical advice and offer fresh ideas. The higher the quality of the content, the greater are the chances of people interacting with it and further sharing it.
Address Pain Points
Research how your market’s target audience interacts with Web3 and figure out their pet peeves. Write posts that tackle these problems and suggest how to deal with them. It showcases your knowledge and earns the audience’s confidence.
Stay Relevant
Ensure there are no outdated facts on your content and incorporate new changes that have taken place in the Web3 sector. This communicates that you have a stake in the society and that the data you provide is relevant and up to date.
Technical depth and insights
The Web3 consumers do appreciate some technical depth and insights. Do not hesitate on the complicated side of issues and go further to elaborate with reasons. Write in a simple way to the extent possible however do not be overly simplistic.
Explain Complex Concepts
There are numerous terminology and technological innovations in the Web3 industry. Avoid jargons if possible, to the common man, illustrations can effectively get the message across.
Provide Detailed Tutorials
Offer elaborate procedures and instructions on how users can do specific activities or actions regarding your niche or any associated project. This can aid them in addressing the problems and actualizing their objectives.
Share Technical Insights
Share what you know about the cure composition of Web3 through developments in blockchain, smart contract programming, decentralized applications associations, etc. thereby positioning yourself as a thought leader who gets the attention of a tech-savvy audience.
Multiple Types of Content
For education and information consumption, different people turn to different mediums and approaches. In other words, make the effort to have as many types of content as possible if you want to reach a larger audience.
Blogs: Long articles allow readers to distill more information also through the provision of case studies, guidelines, or leadership articles.
Videos: Videos are very useful in describing complex ideas, making product presentations, or doing interviews with specialists.
Statistics and Charts: Infographics are very useful in displaying some datasets, figures, or workflows in particular within a reader friendly manner.
Webinars And Live Classes: As it is clear from the name, webinars and live classes include real time presence of the audience, watching the presenter/the screen, and asking questions etc.
Music: Subscribers who are on the move can easily enjoy content through Podcasts at their most convenient time.
E-books and Whitepapers: These are lengthy documents that can be used to educate the audience about a particular subject or establish your authority in that field.
On-Page Optimization
(3:50 - 5:26)
The next step after the completion of any objectives you had put in place in the creation of quality content, is optimizing it for relevant keywords through SEO.
Keywords Employment
Place your final target keywords in such key locations as the title tags, meta tags, headings and breaks, alt tags in the images, and content itself. However, try to avoid overuse of the keywords since it can be detrimental to your overall ranking.
Content Layout
Keep in mind that your content does not only need to be pleasing to the eye, but it also needs to make use of Legible and visible headings, subheading, bulleting etc. Such practice enhances the user experience and helps the search engines comprehend what the content is about.
Clarity of Language
Make sure that the language in your material is simple enough for the target market. Further, disadvantages of such users, avoiding jargon and technical terms too.
Internal Linking
Simply put, internal links are links that let you connect several pages within your site or the Intranet. Internal linking serves an important business function for the user and SEO.
Among the other benefits, internal links enhance website navigation which in turn allows users to find relevant information and content much more easily.
Internal links aid in navigating the search bots to acquire the content and index it, understand the web pages’ layout and hierarchy, and also help in the distribution of link equity across the different web pages.
Use meaningful texts
The anchor text (the clickable text of a link) should accurately describe the content of the linked page and include relevant keywords.
Link from pages that have great authority
Focus and Link from great authority pages to the relevant page you are directing the users to for selling or aiding other macro level traffic promotion efforts by distributing target ranking power and relevance through anchor links.
Employ relevant links
Outbound links appearing on a specific page should be relevant to that page. Linking should not be overdone as it reduces the quality of each link.
Technical SEO
(5:28 - 6:20)
As per the reference text, technical SEO is relevant in this context particularly in the Web3 space and demands more than conventional SEO to serve the specific needs of Web3 users and technology. Let us outline the best practices of technical SEO for Web3, as well as the steps and means that facilitate this process:
Schema Markup
What is it: Schema markup is a type of structured data which is embedded within the HTML of a webpage in order for search engines to interpret the content of the website. It typically will provide both context and information about the pages, which can assist with clean user experience by improving the likelihood of showing up for searches and the opportunity to display authoritative results such as rich snippets, knowledge graphs and carousels.
How to implement it:
Choose the right schema types
Find the schema types of your choice that directly match your Web3 content. For instance, consider a page that you have which is about an NFT project you are likely to use the Product schema type however, you might include extra properties like offers, brand and image.
Generate schema markup
Use schema code creation tools, such as the Structured Data Helper from Google, or plugins such as Yoast SEO.
Add schema markup to your website
Place the created schema code in the body of the relevant pages you have.
Test your schema markup
Check your markup with Google Rich Results Testing to see that it has been coded properly and is capable of qualifying for rich results.
The tools recommended include:
Google Structured Data Markup Helper: An online tool which assists in the creation of schema markup for web pages for free.
Yoast SEO: One of the most utilized WordPress plugins which has the capability of doing schema markup.
Schema.org: Website with relevant schema.org, containing all the types of available schema including the list of properties for each of them.
Meta Tags Optimization
Meta tags can be understood as small text snippets that aim to describe a web page's content to search engines and people. They include the page title and meta description, as seen in the search result page, and header elements (H1, H2, and so on) which help present the information contained in your page.
How to optimize meta tags:
Include relevant keywords
Place your chosen Web3 target keywords into the meta titles, meta descriptions, and meta header tags in a straightforward and contextual manner.
Write compelling meta descriptions
Write short and precise meta descriptions that present the pages' content well and make the users want to click on the page.
Use header tags strategically
Breaking the content with header or sub header tags H1 H2 H3 etc. will help to create the page correctly and make it look better for readers as well as the search spiders.
Compatibility of Web3 Browser and Wallet
Browsers and cryptocurrency wallets are very central to the web3 universe. Making sure that your website supports such tools is necessary for offering an attractive user experience and proving your business’s presence in Web3.
Web 3.0 Browsers:
Brave Browser: A privacy focused web browser with native incorporation of web 3.0 based technologies and crypto wallets
Opera with Crypto Wallet: Opera web browser also has a trim of web 3.0 support and crypto wallets.
Cryptocurrency Wallets:
MetaMask: A cryptocurrency wallet extension for browsers allowing users to operate on dApps and manage crypto funds
Trust Wallet: A software wallet for mobile applications with multiple currencies and multiple blockchain support.
WalletConnect: A decentralized protocol which allows DApps to connect with mobile crypto wallets for better user experience across devices.
How to address lack of backward compatibility:
Try running your website on Web3 browsers: Open your site on Brave or Opera with Crypto Wallet and check if it functions and appears as expected.
Interoperability with Web3 APIs: If your site has a backend which calls smart contracts or interacts with separate dApps, then use the relevant Web3 endpoints and libraries.
Include factors such as WalletConnect: In case your dApp will allow the users to connect their mobile wallets to interact with the dApp, choose to implement Wallet Connect.
Make it easy to follow the requirements: If people are needed to have a certain browser or wallet to access your site, make it clear how they should do so.
Adhering to these technical SEO recommendations will allow increasing the chances of the website being ranked higher in search systems, improving the nature of interactions of members of the Web3 community with the website and positioning the company as an established participant in the Web3 market.
Off Page SEO
(6:25 - 9:40)
Off-page SEO for Web3 involves activities that happen outside of your website to improve its search rankings and reputation within the Web3 ecosystem. It's about establishing your presence and credibility within blockchain-based communities and platforms.
Community Engagement:
Participate in Web3 Forums and Social Media: Actively participate in discussions on platforms like Discord, Telegram, and relevant Web3 subreddits. Answer questions, share insights, and contribute to the community.
Join Relevant DAOs: Become a member of decentralized autonomous organizations (DAOs) that align with your project. Contribute your skills and engage with other members.
Content Marketing and Backlinks:
Guest Posting: Create high-quality content for Web3 blogs and websites that accept guest posts. Include relevant links back to your website.
Thought Leadership: Publish articles and research papers on Web3 topics on platforms like Medium or Hacker Noon. Share your expertise and establish yourself as a thought leader.
Link Building:
Partnerships: Collaborate with other Web3 projects and exchange links.
Directory Listings: Submit your website to relevant Web3 directories.
Social Bookmarking: Share your content on Web3-focused social bookmarking platforms.
Where to find backlink opportunities:
Web3-Specific Directories: Search for directories dedicated to listing Web3 projects and resources.
Niche Web3 Blogs: Identify blogs within your Web3 niche that accept guest posts or offer sponsored content opportunities.
Web3 Communities: Engage with online communities and forums to identify potential collaboration or link exchange partners.
Web3 Conferences and Events: Attend industry events and network with other Web3 professionals to explore backlinking possibilities.
Social Media: Monitor Web3-related conversations on platforms like Twitter and LinkedIn to uncover backlink opportunities.
Brand Building:
PR and Outreach: Reach out to Web3 media outlets and journalists to share your project's news and updates.
Influencer Marketing: Partner with Web3 influencers to promote your project on their platforms.
Technical Optimization:
Blockchain Indexing: Ensure your website is properly indexed by blockchain-based search engines.
Metadata: Optimize your website's metadata for Web3 search engines.
Structured Data: Implement structured data to provide additional context to search engines about your content.
Please remember:
Focus on Quality: Prioritize high-quality content and backlinks from reputable sources.
Track Your Progress: Monitor your website's rankings and traffic using Web3 analytics tools.
Adapt and Evolve: The Web3 landscape is constantly changing. Stay updated on new trends and adapt your SEO strategies accordingly.
Off-page SEO for Web3 requires patience and consistent effort. By building relationships, creating valuable content, actively seeking out backlink opportunities, and optimizing your website for the decentralized web, you can improve your visibility and establish your brand's authority within the Web3 community.
Local SEO
Pay Attention to Local Keywords
Should your Web3 concentrate on a certain area, you should tailor-ed your website and information to localized keywords. This is pertinent to Web3 users who might be searching for services or events in their city.
Claim Your Google My Business Listing
Set up and properly manage your Google My Business account that your local customers will see on Google Search and Google Maps results.
Get Listed on Local Directory
Submitting your website or business profile to local directories and appropriate industry directories can assist you to bolster your online presence and local market.
Keep Up-to-Date with SEO Trends
There are quite a number of advantages you gain through such a change in your SEO methods to be more favorable to the Web3:
A Better Ranking and Reach Of Web3 keywords: Reach out to a wider audience as they are likely to search for the Web3-related keywords to rank highly.
More Substantial and Effective Web3 Traffic: Depending on the content marketers are going to attract Web3 followers resulting in better conversion and returns.
Better Preparedness to The Changes In Web3: Have a proactive approach in regard to the new Web3 technologies’ SEO by adopting new strategies.
Better Marketing Efforts: Enter independently into the Web3 environment and be recognized as an authoritative source within the community.
Keeping Up With Best Practices: Help your clients to keep up with the changes deployed by search engines on how they consider, rank content and websites via compliance.
Conclusion
Web3 SEO represents a new frontier in SEO thus it requires a lot of caution and active measures to it. Through knowing what the Web3 audience wants, using decentralized search engines, etc., targeting lesser words relevant in the industry, and more, content that is coherent and widespread allows lands” in the decentralized web space. Do not miss out on the potential of Web3 technologies. Compete effectively for the top spot in the industry by optimizing your SEO techniques.
Web3 SEO is a work in progress. Be aware of the modern ways, find your passions, implement new methods, and remember that your audience needs to get something useful. This will help you to build up a good reputation online, gain quality leads, and meet your market objectives in the great Web3 space.
