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DOUBLE JUMP TOKYO
NFT MARKETING CASE STUDY
About “From The Fragments Of Tezuka Osamu”
“From the Fragments of Tezuka Osamu” is a digital NFT art project based on numerous manga manuscripts designed by the renowned manga artist Tezuka Osamu. Tezuka was a pioneer who established the base of manga - widely recognized as one of the most influential pop cultures today. He drew 150,000 sheets of manuscripts for 700 manga titles throughout his career – earning him the nickname “god of manga”.
About Double Jump
Doublejump.Tokyo is a blockchain company that helps businesses tokenize digital assets using blockchain technology. The firm partnered with Tezuka Productions to digitize Tezuka’s original artworks on the blockchain to be sold to his fans as the official NFTs. These include the “Mosaic Art NFT” and “Generative Art NFT,” both in the motif of Tezuka Osamu’s representative works.
Doublejump.Tokyo sought our NFT marketing expertise to help drive their NFT sales.
The Challenges
We focused our efforts on community building, which was poorly set up and had low general awareness.
In the past, Doublejump.Tokyo collaborated with Tezuka Production on a marketing campaign in Japan, the project still lacked exposure among English-speaking audiences.
We also needed to ensure that the NFTs auction was a success, by creating awareness among international audiences, and show the unique benefits of each artwork to drive sales.
The Solutions
Our strategy targeted internet-based audiences in the Manga community by employing various marketing techniques:
PR Services
Influencer Promotion
Crypto & Business Forums
Online AMA Events
PR Services
TokenMinds created and distributed PR content to a broad range of crypto media platforms to help boost visibility and engagement.
Influencer Promotion
TokenMinds helped drum up excitement for Tezuka Osamu’s NFTs through a highly targeted and effective influencer campaign.
Promoted the project to over 800k Twitter audiences
Reached over 300k Twitter audiences & crypto fans
Telegram promotion in top-tier channels and reached over 500k crypto audiences
Online AMA
We conducted a series of virtual AMA sessions on behalf of Doublejump.Tokyo to enable the team to address questions and concerns from community members.
Plan AMA meeting ahead by communicating with AMA channels
Help organize AMA meetings to ensure a smooth session
AMA Session for different segments with proper content management to maximize exposure
Results: Drove NFT Sales
Our creative PR marketing, influencer promotion, forum posting and well-executed online AMA sessions significantly increased site engagement, and more importantly.
Achievements
COMMUNITY
15,000+ Community Members Gained
TWITTER
+1,500% Twitter Followers
WEBSITE VISITS
3,000,000+ Website Visits From the Promotions
NFT SALE
NFTs sold out, and NFT Auction Reached 120 ETH the Last Min of The AMA
Disclaimer
TokenMinds is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this case study is provided “as is”, with no guarantee of providing complete, accurate, or timely results if used.
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