Airdrops are the go-to strategy in this fast from crypto world. It promotes different blockchain projects to be recognized, gain communities and find its tokens in the hands of potential users. Simply put, an airdrop is the process of distributing free crypto coins or tokens. An excellent tool to incentivize early supporters, engage individuals or launch a new community.
Whether you are considering an airdrop and giveaway for your cryptocurrency project, or just interested as to what the fuss is all about – this guide is written with you in mind. This guide will take you through everything from how to plan for your webinar and properly setting up, all the way up to practical steps, tips for success and how to make your campaign work the best possible way.
Crypto Airdrop Statistics:
Major Crypto Airdrops:
Sources: CoinGecko, CryptoRank
Why do projects do airdrops? There are a few reasons:
Build a Community: Attract new users and get them excited about your project.
Spread Tokens: Get your tokens into more diamond-hands, which can increase their value and how widely they're used.
Get the Word Out: Generate excitement and publicity for your project.
Reward Early Supporters: Show appreciation to those who believed in your project from the beginning.
Types of Airdrops:
Standard Airdrop: Give tokens to people who complete simple tasks, like following you on social media or joining a Telegram group.
Bounty Airdrop: Give tokens for completing more involved tasks, like creating content or translating documents.
Holder Airdrop: Give tokens to people who already own a certain cryptocurrency, based on how much they hold at a specific time.
Exclusive Airdrop: Give tokens to a special group, like early investors, influencers or community leaders.
Planning Your Airdrop
A successful airdrop needs careful planning. Here's what to do:
Set Goals: What do you want to achieve? More awareness, a bigger community, or rewards for supporters? Knowing your goals will guide your strategy.
Know Your Audience: Who are you trying to reach? Understanding your audience helps you create messages and tasks they'll like.
Decision on Token Distribution: How many tokens will you give away? Think about your total supply, how many people you want to participate, and the overall market.
Choose a Platform: There are tools to help you run airdrops, each with its own features and cost. Gleam.io is a popular one with lots of tools for setup, verification, and giving out rewards.
Pick The Tasks: What do people need to do to get the airdrop? Common tasks include following on social media,joining groups, sharing content, or creating content about your project.
Set a Timeline: When will it start and end? A clear timeline helps manage expectations.
Market Your Airdrop: How will people know about it? Use social media, forums, influencers, and more to reach your audience.
Check the Rules: Make sure your airdrop follows all the relevant laws and guidelines. Talk to a legal expert if you need to.
Setting Up on Gleam.io
Once you've planned, it's time to set up. Let's use Gleam.io as an example:
Create a Competition: Login and click "New Competition."
Basic Info: Enter the title, start and end dates, and other details.
Rules: Clearly explain the rules and who can participate. Gleam.io has a template you can use.
Campaign Mechanism
Entry Tasks
Choose what people need to do. Gleam.io has options like:
Social Media: Following, liking, sharing on Twitter, Facebook, etc.
Community: Joining and being active in Telegram or Discord.
Content: Creating blog posts, videos, or images about your project.
Referrals: Inviting friends to join.
Recommended Tasks for Your Airdrop: What do people need to do to get the airdrop?
Telegram/Discord Community:
Join our group
Prove you're a member
Chat and participate in activities
Social Media:
Follow us on Twitter or other platforms
Post about us and tag your friends
Share our posts
Create Content:
Make YouTube videos about our project
Write blog posts about us
Design cool images that explain our project
Refer Friends:
Share special links to invite your friends to join
Tips for explaining each ask:
Be Clear and Simple: Give easy-to-follow instructions so people don't get confused.
Break it Down: Explain tasks step-by-step so it's easy for people to do them.
Here is the example:
Token Allocations
Set how many tokens each person gets. You can also give bigger rewards for doing more tasks or referring more people.
Landing Page
Make a nice page that explains the airdrop and how to join.
Review and Launch
Check everything carefully before starting your campaign.
Promoting Your Airdrop
Now that your airdrop is set up, it's time to spread the word and attract participants. We'll explore different ways to share your airdrop with the world and get people excited to join.
1. Social Media
Use Twitter, Facebook, Instagram, etc., to announce your airdrop and share updates. Use hashtags to reach more people.
Find the Right Hashtags: Use tools like RiteTag and Taggbox to find popular hashtags related to crypto. Some examples are: #crypto, #airdrop, #blockchain, #DeFi, #cryptocurrency, #NFT.
Write Exciting Posts: Make your posts fun and informative. Here's an example:
🚀 Big News! 🚀 We're giving away free tokens for [Your Project]! 🎉 Earn [X] tokens by joining. Check it out: [Link to landing page] #Airdrop #Free #Coin
Use Eye-Catching Images: Add cool pictures or graphics to make your posts stand out.
2. Community
Talk to communities on Reddit, Bitcointalk, Telegram, etc. Share info and answer questions.
Find the Right Groups: Look for subreddits like r/cryptoairdrop, r/whitelist_airdrop, and r/airdrop_finder. These are places where people look for all kinds of airdrops.
Talk to the Mods: Many groups have rules about promoting things. Message the moderators politely, tell them about your project and airdrop, and ask if you can share it.
Build Trust First: If you can't post directly, spend time in the community by sharing helpful info and joining discussions. You can mention your project without directly promoting it. For example: "We're working on a new DeFi project with [special feature], and we'll have an airdrop soon. What do you think about that?"
3. Influencers
Find people in the crypto world with lots of followers and ask them to share your airdrop with their audience. Their endorsement can introduce your project to a much larger group of people.
Example: If your project focuses on decentralized finance (DeFi), you could partner with a well-known DeFi expert on Twitter or YouTube. They could create content explaining your project and airdrop, encouraging their followers to participate.
4. Email Newsletter: Reach Out to Your Subscribers
If you have an email list, send a message to everyone letting them know about your airdrop. Make sure the email is clear,exciting, and tells them exactly how to join.
Example: Your email could have a catchy subject line like "Don't Miss Out on Free Tokens!" and include a quick summary of your project, the airdrop details, and a clear call to action with a link to your landing page.
5. Paid Ads: Get Noticed by More People
You can pay to have ads about your airdrop shown on social media or websites that focus on crypto. This can help you reach a larger audience quickly.
Example: You could create an eye-catching ad with a simple message like "Claim Your Free Tokens Today!" and target it to people interested in cryptocurrency and blockchain technology.
6. Press Releases: Share the News with the Media
Write a news piece about your Airdrop and send it to crypto website or magazine. This can also make sure that your content gets in front of new eyes, those who may not see your social media posts or ads.
Example: In your press release you might want to announce an upcoming airdrop launch, or outline what it intends to achieve and its compelling comparative advantages over other similar projects
Post Airdrop
The dust settles and the tokens are safely in everybody's wallets. This is key to understand what worked and did not work very well. But you also want to make new community members feel welcome and keep them engaged.
Here are a few important things after your airdrops:
1. Check the Stats
Tools like Gleam provide complete data, like a list of rewards, who joined your airdrop and did the tasks. Analyze this data to understand if your airdrop was successful, and how you can do better in other campaigns next time
2. Follow-up Communication
Email every single person that actually participated. It shows them how much you value their support and that goes a long way in keeping people active within your community.
3. Give Out the Rewards
Make sure everyone who qualified for the airdrop gets their tokens on time.
4. Keep People Updated
Also, share timely updates about the progress and upcoming events related to your project. It tells them that progress is being made and this will keep the community excited.
5. Stay Active on Social Media
Answer Social Media Comments & all Inquiries. The community will feel connected to your team and know that the team is reachable.
6. Ask for Feedback
Ask participants what they liked and didn't like about the airdrop. This helps you make future campaigns even better.
Conclusion
Airdrops are a powerful way to get your crypto project noticed, grow your community, and get your tokens out there. By following this guide and using best practices, you can run a successful airdrop that gets real results.
In short, a great airdrop needs good planning, smart promotion, and staying connected with your community. If you work hard on these things, your airdrop can really help your project get noticed and grow in the exciting world of crypto.
