NFT social media marketing: 3 powerful practices to put your brand ahead of the competition

NFT social media marketing: 3 powerful practices to put your brand ahead of the competition

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Jul 25, 2023

Jul 25, 2023

NFT social media promotion is an integral component of your marketing strategy. Many NFT fans hang out on various social media platforms. So, it would help if you understood the tactics to attract them to your collections. There are multiple techniques to use for effective marketing when engaging NFT social media fans. Here, we explore the primary practices used in NFT social media promotions. 

Why are NFT social media platforms critical?

Social media platforms play a big role in creating awareness about NFTs. One can argue that there are niche marketplaces like OpenSea that support the selling of NFTs. Thus, there’s no need for social media platforms. However, you still require social media platforms for community formation. Besides, many artists have a substantial following on this platform. So, they can take advantage of these fans and introduce their offerings to them.

The fundamentals of NFT social media promotion are the same as the ones used to market other products. But the difference emanates from how to reach, communicate, and convert your target crowds. Thus, NFT brands should identify a target crowd and take it through the purchase funnel.

At every sales funnel stage, you should use diverse content for NFT marketing. So, the best approach is to have a strategy for NFT social media marketing. Here are steps to follow to launch a successful NFT social media strategy: