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Case Study: Crypto Blades Crypto Marketing

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CRYPTO BLADES

CRYPTO MARKETING CASE STUDY

About CryptoBlades

CryptoBlades, a Play-to-Earn NFT game on the Binance Smart Chain, allows players to acquire

and wield character NFTs and earn SKILL tokens through combat. Users can trade NFTs for

SKILL, forge unique weapons, and stake their SKILL for rewards. The game seeks to build a

vibrant blockchain gaming community, offering a unique Play-to-Earn experience for global

gamers.

Project Marketing

After evaluating the project, TokenMinds recommends applying marketing tactics on SKILL token and their NFT gaming platform to maximize their customers' motivations to purchase their tokens and NFTs.

The Problems

  • No Market Exposure
  • No Strong Community
  • Not Having a Social Media Presence
  • Not Enough Investors

CryptoBlades Marketing Strategy

TokenMinds created a two-month marketing plan to strengthen the project after consulting with the CryptoBlades team. It includes:

  • PR exposure
  • Content planning
  • Community expansion
  • Social media growth
  • Influencer marketing

1. Content Creation

TokenMinds helped with the complete content creation with customized copies and visuals. Content includes PR, articles, social media content, and promotional materials.

Content samples:

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2. PR Publication

As one of the effective marketing tactics, TokenMinds connected the project with reputational crypto media to help it build customer trust and establish brand identity. Meanwhile, we provided high-quality content creation and distribution to top-tier publications, resulting in 15 million visits to CryptoBlades. We leveraged the strong network of the Asia and Southeast Asian Media. Meanwhile, we reached out to investors in Europe, North America, South America, and Oceania to maximize the sales volume of SKILL tokens.

PR Samples:

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Results:

  • +1,000% Followers
  • +5,000% Engagements

3. Social Media

To attract quality audiences and followers, TokenMinds used a proven social media growth strategy with high-quality filters and the right hashtags.

Social media post samples:

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4. Community Growth

We made a customized community growth plan and focused on organic growth by outreaching to target audiences through community promotion and influencer promotion campaigns. As a result, we gained 10k members in 3 months for MMAON, which led to their project success.

  • Community growth
  • Community building
  • Community management

Results:
+10,000 Organic Community Member Growth

5. Influencer Promotion

  • Telegram InfluencerAfter evaluating the project, TokenMinds recommends applying marketing tactics on SKILL token and their NFT gaming platform to maximize their customers' motivations to purchase their tokens and NFTs.
  • Twitter Influencer RetweetsOutreached to over 300k Twitter audiences & crypto fans
  • Twitter InfluencerPromoted the project to over 200k Twitter audiences

Influencer promotion samples:

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SKILL Token Report

TokenMinds helped CryptoBlades with the PR and Influencer promotion campaigns. We organized online AMAs and grew their social media channels and community before their launch. In one month, SKILL tokens trading volume drastically increased. The token hit its all-time-high market cap of 800 Million in July since its inception.

CryptoBlades Achievement

  • 10,000+ Community Growth
  • +1.000% Twitter followers
  • +1.500% website visits
  • +2.500% SKILL Token Holders

Achieve Crypto Marketing Success with TokenMinds

Schedule a free consultation here