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GENSOKISHI
CRYPTO MARKETING CASE STUDY
About Gensokishi
Gensokishi ONLINE is a GameFi and Metaverse version of the popular Nintendo Switch/PS4 game 'Elemental Knights.' It is a Play-to-Earn gaming ecosystem where players can engage in combat and have various options available. These options include Free-to-Play, Play-to-Earn, and UGC-to-Play. In the Free-to-Play option, players can access the game for free and sell the in-game assets they acquire. The Play-to-Earn option allows players to earn rare items and sell them in an NFT Marketplace. The UGC-to-Earn variation enables users, including gamers and companies, to create their own NFTs and sell them within the community.
The Challenges
No Outreach
GensoKishi is not a known name in the English speaking aspect of NFT gaming. A great deal of NFT gamers and participants fall into the category of English speakers, and not having an outreach campaign is reducing the growth.
No Community Growth
The community behind the GensoKishi ecosystem has not noticed significant growth in recent times. Community members matter in the NFT space, as they are the ones that utilize the features that the platform offers.
Weak Community Engagement
A trend of poor engagement exists in the GensoKishi community. Cohesiveness is absent and community building activities are non-existent. The lack of engagement is reducing the growth of the community.
The Solutions
Creation Of Proficient Content
Social Media Growth
Influencer Promotion
Social Media Growth
TokenMinds used the most efficient tools to grow the engagement of social media platforms. Not only did the number of users increase, but also people were intrigued to continue following the different social media channels that GensoKishi had. The innovative strategies were used to entertain the GensoKishi community and increase engagement.
1. Creation of Proficient Content
The NFT space is competitive with a myriad of platforms trying to become a household name. TokenMinds understands the importance of proficient content and how it can create a buzz and improve the visibility of GensoKishi, especially in the English speaking terrain. The content comes in different forms such as articles, social media posts, videos, infographics, tweets, podcasts and much more.
2. AMA (Ask Me Anything)
AMA is one of the tools TokenMinds will use to improve the growth of GensoKishi's social media channels. During AMAs, the team can communicate with community members, answering their questions and listening to their suggestions. It positions GensoKishi as a platform that cares about its users.
3. Influencer Promotion
The benefit that accrues to influencer promotion, especially when the marketing strategy is well-tailored, is astronomical. TokenMinds has a customized influencer marketing strategy that is in line with the goals of GensoKishi, thereby improving its visibility, community members and usage. We use only influencers with high conversion rates that are ranked among the top publishers.
Results
Trustpad Results:
Sale performance on Trustpad
Sold out in Trustpad under 20 Seconds
Total Raise: $200,000
Bybit:
Performance on Bybit Launchpad
Gensokishi becomes the participated project ever, On @Bybit_Official’s Launchpool
65,000+ Participants and $200+ Million TVL
Achievements
Top 7 Projects by ROl since public sale in January
Top GameFi & NFT Projects on Fire in January (CryptoGraph)
The 10 Most searched Play to Earn Tokens on CryptoRank
Listing on Gate.io
Achieve Crypto Marketing Success with TokenMinds
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