HISTORIA

CRYPTO MARKETING CASE STUDY

Background Story

Historia was a not-for-profit company with an idea to change the way we record our history.

They were building the first consensus-based historical record storage blockchain.

Besides building the new system it was quite important to start growing their user base. From

Beta testers to content creators and end-users. The goal for this project was not to raise funds but rather to build a community.

Purple Minds Media having experience in this field helping companies such as Remme,

Bezant & Birdchain to build lasting communities was more than willing to do this job.

Historia Problems

• Non Existing Community

• No Exposure

• No Marketing Strategy

• No Growth Strategy

In short, Historia had no strategy and no plan in place on how to scale their idea outside the circle of friends.

Create Marketing Strategy

Purple Minds Media created a 4-month marketing plan based on the clients' requests. Involving, SEO optimization, content plan, discord, and social channel growth strategies and also management and engagement of the community.

Create Well-Converting Content

TokenMinds helped in creating not only informative but also interesting, SEO friendly, newsworthy and most importantly exciting content.

You can find some of the examples below:

• https://blog.historia.network/historia-on-free-speech-and-censorship/ 

• https://blog.historia.network/presentism-historia-proposes-blockchain-as-a-solution/ 

• https://blog.historia.network/the-controversy-between-historians-and-wisdom-of-the-masses/ 

• https://blog.historia.network/v0-16-3-0-release-announcement/ 

Create Social Growth Strategies

There was a need to reach the right people through the right channels to grow the community and to attract contributors. To do that Purple Minds Media used a mix of Digital Marketing and Growth Hacking strategies. Leading to 4000% growth in Twitter followers, trending in couple tech subreddits and growing discord community by 1000% in a couple of months by outreaching users directly and partnering up with other services for cross promotions. Furthermore, we grew the lead list of developers and blockchain enthusiasts from 0 to over 10 000.

Content Examples

Reddit Engagement

We have created, curated content for the Reddit audience and also actively engaged users on it. For the maximum effect and reach we have also set up a monitoring system for specific key phrases to reach out to potentially interested parties first.

Forum Engagement

We have identified key forums that have the highest number of Historia target audience to validate our effort of building authority on those platforms. We have created content, participated in discussions, created polls and ran marketing campaigns to attract potential members to the community of Historia.

Discord Outreach

We have reached out un-intrusively to other communities for cross-promotion and also have engaged in the pro-active promotion to identify potential leads to join our discord community.

By targeting History and blockchain related servers, we kept a high conversion rate for new joins, and kept in touch with all people we contacted once they had any questions to ask before joining.

Blog Contents and Sharing

We have created and wrote two times a week blog posts. Which we later re-purposed for other channels to promote and spread the word about Historia on our discord community.

Twitter

We have created the content plan, identified users of interest, set up keyword monitoring and created an advertisement plan. Adding all together we have built a large Twitter following that not only stayed on the social channel but also became a registered member for Historia platform.

Historia Achievements

• 30 + Partnerships

• 1000% community growth

• Increased website visitor number by 500%

• Ranked top 3 in all selected keywords

• CTR 23%

• Trending status in 3 out 5 subreddits

• Twitter growth 4000%

• Engagement growth X5 times

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