Case Study: IOTW B2B Marketing Consulting
IOTW
B2B MARKETING CASE STUDY
About IOTW
IOTW is a Big Data unifying system built on a native blockchain using Proof of Assignment (PoA) protocol, which makes accessing data from a cross-section of IoT devices and applications simple and efficient.
IOTW Problems
As a new project, IOTW needs beginning-to-end advice and strategy to grow its community, increase awareness, and a sufficient plan for fundraising.
- Non-existing community
- Lack of project exposure
- No marketing strategy
- No fundraising solution
Project Identification
They need to boost their community and spread PR publications and fundraising. TokenMinds have been working with 101W for consultation on the:
- Marketing strategy
- Exposing the project
- Building the community
- Rating websites processing
- KYC Exchange selection
B2B Minds Marketing Strategy for IOTW
B2B Minds has made a 3 months project marketing plan based on the project needs, including;
- Community building
- PR publication
- Social channel growth strategies
- Ads management
- Rating websites
Content Creation
B2B Minds helped create content, including PR, articles, social media content, promotional content, and graphic design.
Social Media Growth
B2B Minds used a mix of Digital Marketing and Growth Hacking strategies to reach the targeted audience, boost the community, and project exposure. We helped IOTW with social media building, growth, and content planning, which contributed to the project's success.
- +1000% follower
- +500% engagement
- +1500% likes
- +800% engagement
Social Media Example:
Community Building
By reaching out to people who were interested in the project, B2B Minds helped IOTW with organic growth of 5,000 members in 3 months, which led to the project success from the contribution from the community.
- Community building
- Community growth
- Community management
- Community nurturing
+5000 organic community member growth
PR Publication
B2B Minds developed high-quality PR content and graphic design from an experienced content marketing team. We also provided 20+ free content to distribute to multiple crypto media, business media, forums, and social media. We gained over 20 investors to contribute to the project funding goal. We focus on Asia and South East Asian Media and also cover investors in Europe, the Pacific Ocean, and the USA; with world coverage of PR publications, we make the IOTW world known.
PR Publication Example:
IOTW Increased Leads & Sales
IOTW has seen unprecedented growth in digital engagement, community expansion, and lead generation across several channels thanks to a strategic partnership with TokenMinds.
IOTW Achievements
- Telegram: 5000+ Community Growth
- Facebook: 1500%+ Organic Likes Growth
- Twitter: 1000%+ Organic Followers Growth
- 500% Growth in Website visitor number
- 10x Engagement growth