REMME

WEB3 MARKETING CASE STUDY

Background Story

As a traditional developer focused team with no previous exposure for their project, they bootstrapped most of their marketing campaign.

To achieve their goal they had to change their marketing strategy radically. Getting external

help was the most logical step for REMME, however choosing a correct partner always proves

challenging. As PurpleMinds met the criteria perfectly REMME chose to trust and work with us.

Remme Problems

Poor PR Performance
Poor Ads Performance
Lack Of Exposure
Low Investor Levels
High Acquisition Cost
Core Community Unhappy

TokenMinds Solutions

After evaluating the whitepaper, market trends and Remme marketing strategy, TokenMinds identified the main services that would help the company overcome their current problems and achieve their goals.

1. Increase PR Outreach

Up to August, there were around 4 publications out on the prominent news channels. This is not even close to the number necessary to garner any kind of attention. Thus TokenMinds planned a 2-month outreach to a larger variety of Tier 1 channels like newsbtc.com, cointelegraph.com and Tier 2 channels like altcointoday.com and insidebitcoins.com to generate public interest in the project.

TokenMinds also suggested starting a concentrated blast of PR releases before the ICO to generate widespread hype lasting throughout the ICO period.

2. Develop Content Strategy

The TokenMinds team helped to create and establish a 2-month content plan to ensure a streamline of news, insights, and updates.

See image here

3. Create Well-Converting Content

TokenMinds helped in creating not only informative but also interesting, SEO friendly, newsworthy and most importantly exciting content.

You can find some of the examples below:

https://www.coinspeaker.com/remme-aims-provide-next-gen-access-protection-making-passwords-obsolete/
https://bitcoinwarrior.net/2018/02/remme-the-cure-to-expensive-company-password-login-servers/
https://coinidol.com/remme-aims-to-provide-next-gen-access-protection/
https://www.bitcoinpapers.com/block-chain-buff-meet-remme/