· Brand theme: brand messages and ideas should be consistent with the influencer account. Your ieo advertising can only succeed if you target the relevant audiences.
· Quality of your product: many influencers like promoting products/services of high quality. They avoid products of questionable quality that may hurt their reputation.
· Creative freedom: You need to let influencers choose the best ieo marketing strategy. Avoid dictating to them what they should do.
· Do your analysis: the influencer market has a fair share of scams and fake accounts. Bogus bloggers may increase followers, fake figures, and buy comments. So, conduct a thorough analysis before deciding who to work with.